Aaron Miller

Aaron Miller

Provo, UT
You Deserve Ethical Government • Walter Shaub, senior ethics fellow at POGO • s02e05

You Deserve Ethical Government • Walter Shaub, senior ethics fellow at POGO • s02e05

Summary

No matter what political ideology we have, we all agree that we deserve ethical government. But, trust in government in the US and around the world is at historic lows. Much of this falling trust comes from seeing political officials use their power to enrich themselves at the cost of the public good.

In this episode, Walter Shaub—a leading voice—helps us understand why ethics in government is worth fighting for. He also shares his fascinating experiences doing just that, along with issues at the forefront today. Shaub is one of my personal heroes, and I'm excited for you to hear why I admire him so much.

About Our Guest

Walter Shaub is a government ethics expert and one of the most important voices advocating for integrity and accountability in government. He leads the Government Ethics Initiative for the Project on Government Oversight.

Before joining POGO, Shaub served in key roles with other nonprofit watchdogs, government agencies and private sector employers. He served for four years as the Senate-confirmed Director of the U.S. Office of Government Ethics (OGE). While in that role, he was a member of the Council of the Inspectors General on Integrity and Efficiency (CIGIE) and CIGIE’s Integrity Committee. Shaub served at OGE for a total of nearly 14 years as a staff attorney, a supervisory attorney, Deputy General Counsel and, finally, Director. Before that, he served in the General Counsel offices of the U.S. Department of Health and Human Services and the U.S. Department of Veterans Affairs. Outside government, he also worked for the law firm of Shaw, Bransford, Veilleux & Roth, P.C., and as a CNN contributor.

Shaub is the winner of multiple awards and recognitions. He's also written opinion pieces for a variety of publications, including the New York Review of Books, the Washington Post, the New York Times, USA Today, CNN, the LA Times, and other publications. Shaub is licensed as an attorney in both the District of Columbia and Virginia. He earned his J.D. from American University’s Washington College of Law and his B.A. in history from James Madison University.

Useful Links

Follow Walter Shaub on Twitter: https://twitter.com/waltshaub

The Project on Government Oversight: https://www.pogo.org/

Shaub's podcast, The Continuous Action: https://www.pogo.org/series-collections/the-continuous-action

The US Office of Government Ethics: https://www.oge.gov/

Alarming trends in trust of government: https://www.pewresearch.org/politics/2022/06/06/public-trust-in-government-1958-2022/

A New York Times report on Congressional conflicts of interests: https://www.nytimes.com/interactive/2022/09/13/us/politics/congress-stock-trading-investigation.html

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Transcript

[00:00:00] Aaron - Interview: Honestly, if, if somebody had asked me 10 years ago if I thought a government ethics expert would have nearly 700,000 followers, I think, on Twitter, I would've laughed at them.

[00:00:12] Walter Shaub: Yeah. I will say that I'm still surprised that I had that many because it did stop growing abruptly the first time I criticized Biden. Apparently some of the followers just really were in it for the Trump- bashing and not for objective ethics analysis. I think the ones who have stayed have embraced the idea, "Let's start caring about government ethics." And so it's kind of fun because I feel like there was a, a self-selecting purge for a couple years and a replacement of people who just truly care about this stuff.

And so now I don't get abused on Twitter every day because the ones who hate me are gone...

[00:00:53] Aaron - Narration: Hi, I'm Aaron Miller, and this is How to Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode five: You Deserve Ethical Government. This episode of How To Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

Before we begin this episode, I'd like to ask for your help. Listeners like you are the most powerful people in helping a podcast to grow, and that happens in two ways. First, the most effective thing you can do is to share an episode with a friend or on social media. The second thing is to leave a podcast review with Apple Podcasts. The best part is both these steps cost you nothing but a few minutes of your time. So thank you for helping the podcast to grow.

Nestled in the beautiful rolling hills of Tuscany, Italy, you'll find the city of Siena. Throughout the Middle Ages, it was governed under the burden of factions and fraud. But then it enjoyed a period of remarkable peace and prosperity that lasted for 80 years, ending in 1355.

The heart of this prosperity was found in the medieval town hall called the Palazzo Publico. It still stands today and houses frescos, huge paintings on its walls that are around 700 years-old. These frescos are unique because they were commissioned by the government instead of the Church, and therefore are mostly secular instead of religious, like the vast majority of art at the time.

The most famous artwork there is a set of frescos by the artist Ambrogio Lorenzetti. Together, these paintings of his are called "The Allegory of Good and Bad Government." They're filled with symbolic imagery. On the east and north walls, you can see the panels called "The Effects of Good Government," where people are dancing, trading with each other, and traveling in safety and peace.

Sitting on a seat of judgment, you find the city ruler. Above him float symbols of wisdom and justice, and at his feet two children are playing. On the west wall you see a fresco called "The Effects of Bad Government," which ironically has been badly damaged with time.

It depicts a desolate, decaying city and a countryside beset with drought and war. Its ruler is the tyrant with horns on his head and fangs protruding from his grimacing mouth. Above him, figures representing avarice, pride, and vainglory. At his feet, a female figure of justice tied up and held captive.

These frescos adorn the council room where the nine elected officials of the city would carry out their business. It was a reminder to them, and a promise to the citizens of Siena, that a wise, just government ensures their prosperity and peace. These rulers were meant to demonstrate virtues like justice and humility, and to avoid the vices that surrounded the tyrant. Those vices are frenzy, divisiveness, war, cruelty, treason, and fraud.

When these images were painted by Lorenzetti, Siena was a flourishing and happy republic, one of the most prominent cities of Europe thanks to its commerce and art. But eventually, over the following 200 years, the city fell prey to factions and power struggles by the wealthy merchants and rulers. The nine were deposed. Siena lost in war to the rival government of Florence, never again to reach its former glory. It fell to every vice warned of by Lorenzetti.

[00:04:46] Walter Shaub: The hardest thing to do is persuade people in positions of authority that ethics isn't a nice overlay to have on top of what they do, but actually fundamental to what they do and to their success.

[00:04:58] Aaron - Narration: If my guest today was an artist, he would be Lorenzetti reincarnated. His name is Walter Shaub, and he's the Senior Ethics Fellow with the Project on Government Oversight and former Director of the Office of Government Ethics, the Federal agency charged with ensuring ethical decision making throughout the Executive branch.

In this role, he was the highest ranking ethics officer in the entire Federal government. He also runs the podcast on democracy and government ethics called The Continuous Action.

Shaub is a personal hero of mine. But I want to warn you about this episode as we begin. If you are a staunchly political, Democrat or Republican, you're likely to get uncomfortable as you listen. Shaub is going to call out, by name, a wide range of prominent politicians for their ethical lapses. And he also offers praise where deserved. Just know that he's an equal opportunity critic, who is focused on what it takes to have a government we can trust.

[00:06:00] Aaron - Interview: I think one of the things I've admired most about you as I follow you is that partisanship really doesn't define what you do, even as others try to paint you as partisan.

[00:06:10] Walter Shaub: Right. They've done it a little less now that I've been sort of critical of the Biden administration, now all of a sudden I seem to be Fox News's BFF. But it's never been driven for partisanship for me. You know, I, I worked in the Office of Government Ethics, and worked closely with the White House in both the Bush and Obama administrations. And I was ultimately a political appointee under Obama, but I had equally good working relationships with both the Bush and Obama White House because I felt the goal that I have, letting the people choose the policy through through elections, is only achieved if there isn't corruption, if people aren't self-serving. And so focusing on these sort of support functions and process functions to make sure that the government isn't tainted by conflicts of interest or misuse of position, I always figured no matter who's in power that's going. To benefit America, and so that's what I cared about and it's what I still care about now that I'm out of government.

[00:07:16] Aaron - Narration: Shaub left government in a way that was unprecedented. He's the only Director of Government Ethics to ever resign since the role was created by Congress, and he did it for honorable reasons. This is a story to come later, though. These days, he works for the project on government oversight, or POGO for short. POGO is one of the most important public service organizations you've maybe never heard of.

[00:07:43] Walter Shaub: So I'm with the Project on Government Oversight right now, and it's an organization I just absolutely adore.

When I was in government, you know, we'd get letters occasionally from good government groups expressing concerns about one thing or another, and I'd often forward the letter on to an inspector general at an agency to see if they wanted to investigate something or pass it on to agency officials. But I really didn't have a lot of power to do anything.

But if I got a call from the Project on Government Oversight, it was all hands on deck. We would want to meet with them, we would want to solve the concern quickly because they made us nervous. I decided when I left government, I wanted to go to the place that made people nervous.

[00:08:24] Aaron - Interview: Yeah.

[00:08:24] Walter Shaub: Because they were serious about their work and, and still are, and are not partisan. They're focused on issues rather than parties. And those issues range from government ethics to government spending, which are related in the sense of accountability. For instance, the government not hiring contractors with histories of fraud or corruption. So all of this still points in the direction of aligning the government's functions with whatever policies the government has decided to approve after the people have chosen their leaders.

There's also a division that focuses on Constitutional rights and their work can be wide ranging from focusing on Death in Custody Reporting Act, where the government's not doing a good job, tracking who's getting killed in custody, to the detention of children detained at at the border and mistreated. The organization doesn't focus on immigration policy, but they do focus on the violation of basic rights. And so it's a fairly wide ranging focus, but it all points toward the government serving the people and tries to stay mostly neutral on policies because that's for the people that decide in elections.

[00:09:42] Aaron - Narration: Both with OGE and at Pogo, Shaub's work has included the efforts of Inspectors General. Here's a bit on what they do, and how they operate.

[00:09:52] Walter Shaub: An inspector general is in the large departments a statutorily created position, in the small agencies they've just created it on their own. And these individuals are supposed to be outside the management chain of command, and they conduct independent investigations and audits.

So they really are the eyes and ears of the people inside the agency looking for fraud, waste, abuse, corruption, to make sure the government is effectively using its energies in a way that's aligned with the people's interests and all pointing in that same direction. That work has, just goes straight to the heart of everything I care about.

[00:10:34] Aaron - Interview: How was it that you ended up choosing a career in government ethics? Because that's not an area that you sort of like, you know, you don't go to the career counselor and the career counselor says, "Oh, you're destined for government ethics." So how did you find your way into this as a profession?

[00:10:48] Walter Shaub: This is a topic that came up from time to time at the Office of Government Ethics, where I worked in government more often than you'd think. Because we'd look around at our fellow staff and some of us were sort of lovable oddballs, and we were all odd in our own individual ways, and we wondered what did we have in common? How did we all get there?

I think to a person, with maybe one exception, none of us went into our adult years thinking we were going to get into government ethics or any kind of ethics. We all had in common a love of public service and a desire to go serve the country. And so we went into government, and then you make a series of choices as different assignments come up. I always aimed for a wider variety to sort of sample everything, and I just viewed it as putting another tool in the tool belt.

And I think to a person, all of these individuals working there had made a series of career choices and a series of volunteering for assignments that led them to wind up applying to either work in an agency's ethics office or at the Office of Government Ethics, which is sort of the centralized office for, for the Executive branch's ethics program. So it's interesting because it's a self-selecting group that tends to veer toward that over time. And the only exception I ever met was one of the employees there who had been a philosophy major, who just had it in his heart that that's what he wanted to go do, but he was the unique exception to the role.

[00:12:21] Aaron - Interview: So what is it about this work that's so compelling for you and so fulfilling?

[00:12:25] Walter Shaub: You know, I truly felt that it went to the heart of the government's mission. You know, I've worked in a variety of different settings in the government, helping veterans, helping the Food and Drug Administration, helping Health and Human Services, and ultimately the Office of Government Ethics. And I, for a while was in the private sector representing Federal employees, especially law enforcement agents and managers.

In every case, again, there's a common theme of individuals who are driven by a love of public service, but for that public service to be effective, it has to be aligned. It has to all be pointing towards the public's interest.

[00:13:11] Aaron - Narration: One of the recurring themes in this episode will be public cynicism about government. You might have been listening to Shaub just now and thought that he sounded naive. If you believe that every government employee is just a partisan hack, you should know, that just doesn't reflect reality.

[00:13:29] Walter Shaub: You know, the government is an amazingly nonpartisan place to work, contrary to, I think, what, what some big voices in the country would sell. I think that by and large, I have never been a place where people were so unwilling to talk about politics. And every time I ventured into the private sector or the nonprofit sector, it was a culture shock because in the government when new people come in and they aren't steeped in the culture and they start talking about politics, somebody more senior pulls them aside and tells them, We just don't do that here. And, and that's true in just about every single Federal government agency.

[00:14:12] Aaron - Narration: A healthy government requires more than just a civil service that avoids partisanship. Government also carries immense power, and as Lord Acton famously, "Power tends to corrupt an absolute power corrupts absolutely." This is where ethics in government is so essential. We need a system of assurances that serve as a check on those who wield government power.

[00:14:38] Walter Shaub: But it's also true that aside from operating in a nonpartisan fashion, you also have to operate in a selfless fashion. And if there are people there with conflicts of interest, they have financial investments that will be benefited or harmed by the work that they're doing, then even if they're the best person in the world who would never let that influence their decision making, the public has no ability to have confidence that those financial interests are not tainting their work. And I think for the public, there's a right not only to have honest representatives and government serving your interest, but also to have them show you that they're putting your interests first.

And I think those dual responsibilities can only be served by a strong ethics program that's transparent and strict. They'll often say, "Well, I would never be corrupted by a fancy cocktail party. There isn't a glass of champagne and a and a little shrimp on a stick that's going to corrupt me."

Well, the problem is it's an appearance rule more than anything, because the public needs to have confidence that you are not out there being influenced by those little gifts. And I think what these individuals often miss is that a lot of these gifts, the gift itself isn't even the threat. It's that it's designed in a way where you're spending time with the gift giver and so you're invited to some lobbying firm's party and you spend four hours there. You can be sure somebody has been specifically assigned to bend your ear the whole time you're there.

And of course that's at the most innocent extreme. At the far end of the extreme, you have the Navy brass, top Navy admirals and officials were being bribed by a guy named Leonard Francis, who the admirals dubbed Fat Leonard because he was a big guy who was bribing them with prostitutes, with drugs, with parties, and with cash. And he made tens of millions of dollars off of corrupt contracts that they steered his way. By the way, they unfortunately all got slaps on the wrist.

And so that's why I, I was drawn to this because I love the idea of making sure that those services the government's supposed to be providing are pointed in your direction as the public. And we could disagree on politics and different administrations are going to have different priorities or different answers. One may favor the environment and the other may favor trade overseas or something. And so there are shifts there, but we'd like to make sure that those policy choices are the only thing that varies.

[00:17:23] Aaron - Interview: It definitely feels like public trust in government is at an all time low. And so what, what happens if we lose this? I mean, what happens if we lose that trust in government And what are the things that an average citizen can do to restore it?

[00:17:36] Walter Shaub: So I, I think that both of those questions get at the same issue. I think that goes straight to the heart of why Congress needs to ban its members from trading stocks. All of these kinds of things erode public trust in government.

Now, in reality, we're so polarized that it's going to be hard to ever get fully restored to levels that we were at before because the two sides are always going to be suspicious of things the other side does. And and so that's always going to influence people's trust of government. And so there will always be a certain percentage that's dissatisfied with it and maybe that's a good thing in a democracy, because you never want the people in charge to be too comfortable. But we are at such abyssal lows that something has to be done.

[00:18:28] Aaron - Narration: I want to dwell on this point that Shaub is making here. The tangled mess of how we see government has blinded many of us from seeing and understanding the ethical failings of government officials.

We'll always be divided over politics for issues like immigration or abortion, but there's no reason that any of us should want officials who improperly enrich themselves or abuse power for personal gain.

If we allow the champions of our policies to be corrupt as a reward for their loyalty, if we ignore their ethical failings, we erode the very foundations of our democracy. Our cynicism makes us into our own worst enemy.

[00:19:12] Walter Shaub: And you know, we're operating in a larger context, I think, where democracy is in jeopardy, it may be so overwhelming that there isn't much you can do to restore confidence in government until you feel safe that democracy is not going to go by the way you side.

But you can't ignore those other things because I they add fuel to it. I think people's despair over not being able to have confidence in government either makes them more vulnerable to questioning the usefulness of democracy or makes them wonder if it's worth fighting to defend it, even if they are on the side of believing in democracy.

And I think objectively some of these things are just wrong. And so it can't be bad for public morale to address things that are just wrong.

[00:20:07] Aaron - Narration: One of the issues we're going to discuss quite a bit is Congressional stock trading. As it stands now, members of Congress are allowed to buy and sell shares of individual companies, all while having unique information and power that might affect the value of those shares. Basically, members of Congress can and do get away with insider trading.

This year there was a unique surge of effort to stop this practice, but it was derailed. You see, this is an issue that has both parties divided internally. Some Democrats and Republicans want to ban Congressional stock trades, while others want to protect it.

But the public is overwhelmingly in favor of a ban. The problem is that the party leaders in Congress are the ones who oppose this ban and they're getting their way.

[00:20:55] Walter Shaub: I want to try to avoid painting either side into a corner, but sometimes these days, I feel some of the biggest opponents of reigning in Congressional stock trading were people who are very comfortable complaining about Donald Trump's conflicts of interest.

I don't think you'll find anybody in this country who was more concerned about Donald Trump's conflicts of interest than I was. I stood up and gave a speech on January 11th, 2017, the day he announced that he wasn't going to be divesting and had all those phony files full of what were probably blank pieces of paper and talking about his fake blind trust, and I criticized it and urged him to divest.

And I assumed that I was signing the death warrant for my career. I figured I'd be fired on January 20th at 12:01 and I figured that I'd be unemployable for a while. I still had student loans, didn't have much in the way of savings. But, it was a risk worth taking because having a President with conflicts of interests would kill the government ethics program, or at least put it into suspended animation for four years.

So I think that context for what I'm going to say next is important to understand how I actually put it on the line to oppose that guy. But it is the same thing when members of Congress have numerous stocks.

And let's be clear that their spouse's interests are identical to theirs. The conflict of interest law that applies to 2.1 million Federal civilian employees treats their own interests the same as their spouses'. Because, first of all, even in a court proceeding marital communications are privileged and you could never get at that. Second of all, we just have no way of knowing anyways what anybody says to their spouse.

And it's not just one side. You've got Tommy Tuberville, the Republican in the Senate, who is up there as one of the biggest stock traders in Congress.

And so that has to have an effect on public confidence. The New York Times and several other publications have run lists of conflicts of interest by showing what members held and what they voted on.

And I found a video of one senator complaining to the Secretary defense about him reducing the number of aircraft in our arsenal, while she held Lockheed Martin's stock. And of course Lockheed Martin makes many of the planes that we fly, and so reducing the arsenal could lower the value of her stock. And she didn't break any laws, but the public had no way of knowing that she had stock in Lockheed Martin while she's pressing the Defense Secretary about a budget request that would cut the number of aircraft in our arsenal.

There are several members who are fighting for a congressional stock band. You have people across the political spectrum too. You have people does a far right as Matt Gaetz and as far left as Alexandria Ocasio Cortez, and you have people in the center like Abigail Spanberger, and these people are supporting the Congressional stock ban.

And I'd say the leaders of that effort are, are probably Spanberger, Jayapal, Warren, and Ossoff, two in the Senate two in the House. And Warren and Spanberger have numerous Republican co-sponsors for the bills they've introduced.

And so I think there are people who care about this stuff in government and it's just that in Congress it takes a mass, overwhelming majority. You gotta have 60 people in the Senate to get anything done. And if you have a Leader who likes stock trading, she's going to be an obstacle in the House.

[00:24:46] Aaron - Narration: To make Lord Acton's point, listen to this crazy story about the husband of a presidential nominee for a prominent political appointment. One of Shaub's former roles was to help nominees and their spouses comply with ethics requirements prior to their service.

[00:25:01] Walter Shaub: And I had one ridiculous spouse of a presidential nominee one year. This, this cracked us up.

You know, when I was in the government, I helped presidential nominees eliminate their conflicts of interest. We'd review their financial disclosure reports and have them sign ethics agreements. And one of them had all these investments that they had to get rid of. And they were like, "Well, what am I going to do with that?"

And I, and we were talking to the spouse and we said, "Look, you could put them in mutual funds." And those are exempt from the conflict of interest law. They're diversified, so they don't create a conflict of interest.

And he said back to me, in this nasally voice, "Mutual funds are for suckers in the middle class."

And we had to hit mute on the speaker phone because we all almost fell out of our chairs laughing. It was like a cartoon villain talking to us.

So we're not telling them they have to take cash and put it under a mattress and, and have somebody guard it with a shotgun so that their life savings don't get robbed while they're at work. We're talking about moving them out of individual stocks into mutual funds, which is what, you know, most people in the country who invest do anyways.

And banning members of Congress is the low-hanging fruit. Somebody said to me the other day that this is just the least of our problems. And I said, "Well, what you're saying to me is that the people we sent to Washington can't even solve the least of our problems, because this one's a no brainer and it's easy."

[00:26:25] Aaron - Narration: Again, and I need to stress this, ethical government is and should be a bipartisan issue. In fact, it should be the most basic requirement we have for the people we elect and appoint at all levels. If you think your side is doing everything right, then you are not paying attention. The answer is not to just elect the other party. We have to elect the ethical people within those parties.

[00:26:51] Walter Shaub: While I think, and here I'll filibuster a little bit, while I think that the Trump administration was a calamitous ethics failure, I think the Biden administration came in with the low standards of being better than Trump. And that is a really sad state of affairs because they don't feel like we're even back to the level that we were prior to the election.

I've often said, I think Biden's view of ethics is very Clintonian in its outlook, in that you bring in the lawyers and you find out exactly where the line is, and then you bring out an electron microscope and you get as close to the finest point of the line that you can. And that's where you go, and you hope you don't fall over a little bit.

You put a milk lobbyist in charge of the USDA . You have the staff of SKDK, the influence pedaling firm run by Anita Hill, rotating through the White House on a high-speed spin cycle through that rotating door. You're giving waivers to government officials for massive percentages of their interests. And hiring shadow lobbyists. We have a shadow lobbyist running the State Department.

And so I feel like there's plenty of reason for people to be frustrated. I think it's understandable and I think we can do way better. But it's just disappointing. So I don't mean to draw false equivalencies. There's no comparison between the current administration, or really any administration, and the corrupt Trump administration, but I still think we deserve a lot better than we're getting right now. And I think that's why people feel disheartened.

[00:28:35] Aaron - Narration: Before you lose hope, you should know that Shaub, who's seen it all, has not lost hope. Part of the reason is that the great majority of people working in government are acting ethically every day. There's a bulwark of good people in civil service who stand in the way of those who would shred ethical standards.

[00:28:57] Walter Shaub: If we put them on a scale and put all of the people who are concerning me on one side and all the others who are not concerning me on the other, I think the scale would weigh heavily in favor of those who are not a concern.

I also think the irony of Trump referring to the "Deep State" as he put it to refer to the civil service, I actually think we do have two levels of ethics in government. I think the career civil servants are subject to incredibly high standards and have an incredibly strong culture of ethics and patriotism.

You know, you don't have to pay a bribe when you go to get your passport like you do in some countries. You don't have to worry that your veterans benefits are going to be delayed because the person sitting across from you at that table knows how you voted and doesn't approve of that. And you don't have to worry that your airline is going to circle the airport for three hours because the White House has told air traffic controllers to slow down the airline run by the guy who criticized the President.

These are things that don't happen because the career civil service is just focused on serving you. And I, I just love that population so much and I love the culture. Obviously there are exceptions to the rule in any workforce of 2.1 million employees, but I don't think you'll find as a whole a more patriotic or dedicated workforce anywhere.

You know, even during the Trump administration, there were still good people, even at political levels. When I left government, he wound up nominating and the Senate confirmed a director of the Office of Government Ethics named Emery Rounds, who I think the world of, and he's a Trump appointee. But I sincerely hope the current administration nominates him for another five year term when his time is up, because he's doing a terrific job with the limited tools that he has.

I think people have to remember that. I guess for as long as we don't have tanks driving down the street, there's a lot that's still going right.

[00:31:00] Aaron - Narration: And now for a word from our sponsor.

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So with a strong culture of ethics in the civil service, the problem is at the political level with elected officials and political appointees. The biggest issue here is that they're in charge of our government and only voters are in charge of them.

In fact, this is by design through our Constitution. If we were to install ethical enforcers over our politicians, those people would wield an influence that might backfire against the very purpose of having them. Instead, we voters are meant to be the ethical enforcers. It's up to us to boot out the dishonest and self-serving politicians who cross the line.

And sadly, we don't do that enough. As a result, Congress, the Presidency, and the Supreme Court police themselves, and they often do it poorly. The US Supreme Court doesn't even have a code of ethics for the nine justices.

Self-policing does not work well, and over recent years it has been getting worse, because voters are more concerned about their side winning than they are about electing good people. And so Congress and the Presidency get away with ineffective measures that only give the appearance of ethical standards. Consider the STOCK Act, which was passed 10 years ago and requires members of Congress to report the shares that they buy and sell.

[00:33:20] Aaron - Interview: The STOCK Act is a good example of this. I mean, this has been in the law now for over a decade, and it is annually violated by members of Congress with no consequence. But the problem, but there, there's an interesting even Constitutional question here. How do you establish oversight at the highest levels at all three, in all three branches from Congress to the Executive, to the US Supreme Court? How do you establish ethics oversight?

[00:33:46] Walter Shaub: So that's a conundrum that really came into clear focus during the four years of the Trump administration. What do you do if the person at the top doesn't want to do anything about this? And I think the problem predates him by far.

I, it's fair to say as probably in many other areas of life, it's much harder to hold powerful people accountable than powerless people. And in the executive branch every year the Office of Government Ethics publishes a prosecution survey full of data that they get from the Department of Justice of people who have been prosecuted or sued for civil monetary penalties for violating government ethics laws. And with one exception this year, I think it's been about 15 years since any political appointee made the list. I'm not sure. I guess David Fabian at GSA was a political appointee, but it is extremely rare that they pursue a political appointee. It's just a $200 fine and they can't even bring themselves to impose that fine.

I mean, they passed a law that gave them... first of all, they passed a law that exempted themselves from the conflict of interest law. Then they passed a law that requires disclosure, but imposes a super light penalty, like a parking ticket for not filing a timely periodic transaction report to show that you just bought some stock. And then they can't even bring themselves to assess that late fee. So yes, it's, it's absolutely disheartening and unfortunately the system kind of breaks down at the top.

The laws are extremely easy to enforce at the career level because often the Department of Justice will actually decline prosecuting someone because it was clearly an offense, but they didn't profit from it, so just fire the person. But getting fired from a Federal job and losing your chance to earn a pension and losing your health insurance and losing your salary, and maybe you live in a region where the Federal government's the only employer, or maybe you live in a city, but it's a real bad mark on your resume that you just got fired from this Federal agency. So you're going to have trouble finding any employment. That's a pretty serious penalty, and the threat of that consequence keeps people in line, but there's no similar threat at the political level.

And so I do think we need more enforcement. And I have a counterintuitive sense that the way to get more enforcement is to stop grandstanding with speeches about how we should have more criminal penalties and instead have really severe civil penalties. Because I think DOJ would be more likely to seek civil penalties than it is to seek criminal penalties.

And so for instance, imagine if you failed to disclose that you bought a stock. Okay, Now you forfeit it. What if that stock was like $900,000 worth of stock? You're going to have a pretty significant incentive to disclose it. And in fact, your incentive to disclose it will be proportional to the threat it poses to the integrity of your services, because the bigger the asset, the more you stand to lose if you had to forfeit it for not disclosing it.

[00:37:12] Aaron - Narration: For much of his career job was a non-political civil servant. That all changed when he was nominated by President Obama to lead the Office of Government Ethics. This put Shaub through the highly fraught confirmation process in the Senate. And even though he had helped many nominees navigate these choppy waters, it was still an unpleasant ride for him.

[00:37:32] Walter Shaub: So my job in the Office of Government Ethics, prior to being nominated for a position, had been working with Presidential nominees for Senate-confirmed positions without ever knowing I was going to become one.

And I had a front seat to what a miserable process that was, and they all hated it, and they all complained, and the paperwork is extensive. You know, they had to fill out a financial disclosure, which takes a lot of time because the rules are so complex. And unlike the security clearance form where you disclose it and then they try to prove something and it's a lie. We assumed that you were going to get your disclosure wrong, so there was a whole process built around working with you to flesh it out.

But then there was also the Senate questionnaire and you know, the, each committee has its own set of questions. There was an effort about 12, 10 years ago to try to get them all to adopt the same set of questions and they, they reacted as though you were, you were trying to steal their power away from them. And then if you were in any way controversial, well, they may throw in a hundred other questions that have to be massaged and answered carefully.

Then there's the background check, which, in the case of a confirmed position, necessitates the FBI coming out to your house and interviewing you, which by the way is just scary on its face. I mean, even if you've done nothing wrong, it's, it's very intimidating to have an FBI agent there asking you all kinds of questions.

In some cases, again, for controversial nominees or positions, there's member-level meetings with the Senator. And then there's a hearing, which can either be a cake walk or it can be brutal. Uh, and then there are follow up questions for the record. And what often happens is your hearing gets postponed and postponed and postponed, and then you get a vote, if you're lucky, uh, and then you can start in the job .

So these folks were always exhausted and frustrated and it was, it took some real skill dealing with them.

But even knowing all that and having seen all of that, I would say running through, it felt like going through a gauntlet and it was absolutely miserable. And I was a noncontroversial career level, you know, career government official candidate as opposed to somebody with a history of, you know, showing up on cable news and, and railing against some cause or another

So it's, it's not an easy ride. It's, it's not pleasant.

[00:40:00] Aaron - Narration: Shaub was approved by the Senate for a five year term, but he ended up not staying in his office for the full five years. That's because following the election of President Trump, the executive branch stopped complying with many of the ethics policies and practices that had been in place for decades.

The sharp disagreements between Shaub's office and the White House escalated to the point that Shaub's only option was to resign, the first and only time a Director of Government Ethics has ever done that. The full context of what happened here is so fascinating and important.

[00:40:36] Aaron - Interview: The other moment I wanted to discuss was when you decided to resign, which was an unprecedented decision as a director of OGE.

[00:40:47] Walter Shaub: Boy, that was unpleasant. And I will say it took like a couple years for the eye twitch to stop. At, at the peak I had a double eye twitch, one in each eye, and it just made me feel like I looked like a lunatic. I don't think others could see it, but I could certainly feel it. And the insomnia was brutal.

But you know, just to give you a little context, we worked with both the Clinton and Trump campaign before the election to prepare them because there's so much to know about the nominee process that I just described, and so much work we have to do with them and so much opportunity for it to go wrong.

And there's a group called the Partnership for Public Service that runs basically like a training academy for both sides. And actually Clinton and Trump people were sitting in a room together, playing nicely in the sandbox with experts from the Clinton, Bush, and Obama administrations teaching them about how to stand up a government, because we all shared in common a belief that the country is very vulnerable during a transition. That's when an enemy could attack or a market could crash or a natural disaster could hit, and if you don't have leadership positions filled that could slow or hamper the response. And so it's really important, even if you disagree with a candidate, to get a lot of those positions, at least key ones, filled quickly so the nation isn't basically unarmed against disaster.

Unfortunately, and, and I worked well with both of them and liked actually the people on those transition teams, and I wished them both good luck on election day in a nonpartisan way, saying, "You know, however it comes out, I, I hope things go well for you personally, and I look forward to working with whichever one of you wins. And if I don't see the other again, I, you know, it's been nice working with you."

The next day I reached out to the Trump people to congratulate them and schedule our first meetings and they had to postpone it because there was some uncertainty. And then they disappeared, and they had all been fired.

After that they had no transition team and no one who had gone through the five months of training for how to do a successful transition. And they just were clueless and didn't know what they were doing and everything was just an absolute mess. And we could have a whole episode just talking about those 73 days between the election and the inauguration. Sufficed to say, it was a bumpy ride from the start.

And as I said, when I spoke out about Trump not getting rid of his conflicts of interest, I assumed that was the end for me. It wasn't, for a variety of reasons, including that the then head of the House oversight Committee came after me and botched his effort so badly that I suspected scared the White House, that there could be repercussions.

So anyways, it, it was difficult. And as we worked with their nominees, I would see members of the staff coming out in the hall just rubbing their foreheads, saying, "Why does everything have to be so hard?"

And ultimately there were these battles. And it really came to a head in May, when I suspected there were lots of secret ethics waivers in the White House, and so I decided to do a data call for all waivers of ethics waivers that had been issued in the past year, which would've been eight months of Obama-era waivers and four months of Trump waivers. So I thought that seemed fair, and in fact, we wound up digging in on a couple waivers that the Obama administration had failed to share with us. So we were even-handed in pursuing it.

But the Trump administration basically told us they were not going to release those, and so I wrote them a letter and it was quite hot. And I cc'ed Chuck Grassley and referenced a letter Chuck Grassley had sent about the importance of transparency and waivers when Obama was President. And that got him interested. And apparently I'm told by others that he went looking into it and that sort of forced the administration's hand.

And so they came around to release them and then when they finally released them, all the metadata on them and the lack of signatures on them suggested they were ginned up afterwards in order to do this release. Which leaves me wondering if the secret to the secret waivers is that there were no secret waivers, there were just violations that they then papered over with retroactive waivers, uh, which is not a thing that exists.

And all, at that point, things got really tense. And Trump, at one point during that was in Saudi Arabia with the famous incident with the glowing orb and the sword dance. And we got word that a call had been placed to him from the White House. I assumed it was probably asking for permission to fire me, and I thought, "Well, bring it on."

But they didn't, and I went into the summer. But what they did was cut off all communication. And the problem is I had to review their financial disclosure reports and sign off on them, and we weren't getting basic answers about their holdings, about their duties, and we just couldn't evaluate them.

And I thought, "I think this is checkmate, because if I refuse to certify any of them, I'm going to look partisan because surely some of them don't have conflicts of interest, maybe even most of them. But if I do certify them all, some of them probably have conflicts of interest and I'm just going to be window dressing for corruption."

So I had a choice between looking partisan or being a window dressing for corruption. And at the same time, I was starting to worry about the future for my staff and for the agency.

And so to make a long story a bit longer, I had asked myself pretty much every single day, because it was a brutal winter and spring, three questions: I asked, "Can I still perform the mission or, or can I still accomplish the mission? Can I accomplish it ethically and moral? And can I tell the truth?"

And I thought when the answer to any of those three questions is no, it's time to quit. And I still felt I could tell the truth. So that one I checked off. I still felt that I could do what I was doing ethically and morally. But I didn't feel I could accomplish the mission because I was stuck on how do you certify or not certify these reports?

And I decided that I could have more impact on the outside, speaking freely. There was so much I couldn't say. I wasn't, I was forbidden by law to interact directly with Congress on my own initiative, and so I quit and wound up finding a bigger platform after I left and probably became a bigger thorn in his side once I was out of government than when I was in government.

But it was the most painful decision I ever had to make because I had intended to spend my entire career in the government and loved what I was doing, but just felt I had no choice left but to blow it all up. And so I did.

And I will say, you know, it led to about four years of misery and a year of sort of recovery. And only now am I feeling really good. So you make a choice like that, you pay some consequences.

[00:47:57] Aaron - Narration: My friend and co-author, Bill O'Rourke, likes to say that everyone faces at least two quitting decisions in their life, where they have to decide if they can stay in their job and still maintain their integrity. I can't imagine having to live through a quitting decision, though, like the one that Shaub faced. This decision brought a tragic end to a decades long career in civil service, where Shaub was an ethics champion. And as you heard from him, Shaub faced all kinds of difficult challenges as a result.

But it didn't wipe away his successes from all those years, and I asked him to reflect on those.

[00:48:35] Walter Shaub: I think inside government, the thing that I'm most proud of looking back now is the four years that I spent as director of the Office of Government Ethics before Trump, because we really took sort of a sleepy agency and made it into a very efficient machine. And it would get kind of bureaucratic explaining it, but sufficed to say that we became more effective and faster at our review of financial disclosure reports and ethics, creation of ethics agreements. We got much more vigorous in conducting training for the 4,000 ethics officials in the government, and auditing the ethics programs of 135 or so Federal agencies, and that just felt really good.

It was an amazing staff, and watching them reach their potential as we streamlined and standardized things and got rid of what didn't matter and focused on what did I think, I'll probably always look back on that as the highlight of my accomplishments. On the outside, it's much harder because you don't have the power, you don't have the resources, and you don't have the law and the facts and the inside knowledge on your side.

But I'm incredibly proud of the work that POGO does and thinks that it's just truly highly effective, amazing organization. And so I think my pride now after being in government comes more from being part of the Project on Government Oversight than anything I've done individually.

[00:50:14] Aaron - Interview: What was the missed opportunity that you most regret?

[00:50:17] Walter Shaub: That's tough. I mean, I certainly have regrets, but in terms of missed opportunities, you know, I think one missed opportunity was finding a way to get the public interested in government ethics before Trump. We certainly tried and it feels a little funny to call it a missed opportunity, because the truth is, I don't know how I would've done it even now, like going back.

I, and so maybe somebody who's much better at marketing and much smarter at engaging the public will find a way to do that if our world ever calms down and people want to go back to sleep and not pay attention to government ethics. My recommendation would be something that my former chief of staff at OGE told me from day one, which is find a way to get the public to care about this, and I don't know that I succeeded.

I mean, it, they certainly started caring once it became a clash with Trump, but I felt like we were out on a street corner waving signs in the air saying "We exist." And I look at a place like the New York Conflict of Interest Board and their web, their, their Twitter account at least, is just hilarious and engaging and good-spirited. I just feel like that organization has figured out how to reach the public.

So I, I think maybe it's more a case of regret than lost opportunities. I regret that I wasn't good enough at figuring out how to engage the public and get them interested, but I can't fully call it a lost opportunity, because if I had the chance to do it again, I still don't know how I would do it.

[00:51:50] Aaron - Interview: I relate to that feeling, by the way, as an ethics professor. So...

[00:51:53] Walter Shaub: Yeah. Yeah. Yeah.

[00:51:56] Aaron - Narration: As I mentioned at the start, Walter Shaub is one of my heroes. I have so much admiration for people who do the right thing in the face of daunting consequences. There's a reason that bravery features in all of our stories, these are the kinds of people we should honor and emulate.

But what makes Shaub especially inspiring is that he did all of this as a public servant. He exemplifies the kind of character, the care and self-sacrifice, that government service is all about.

[00:52:28] Aaron - Interview: So my last question, and I ask this on behalf of my students, you know, who are heading into careers of public service. You have a very unique perspective on public service, based on your experiences and your expertise. What advice do you have for the people that are aspiring to work as public servants?

[00:52:45] Walter Shaub: You know, I would encourage young people to go into government. I think it's an absolutely wonderful career. I think that the feeling of going to work, feeling like you're working for the good guys, or at least the common good, even if you don't always feel like the folks you report to are good guys, truly is a wonderful feeling.

It's, it's a level of fulfillment that I think makes up, double-fold, for the lower salary. And I truly view public service as serving your country the way I think some in the military view going into the military. Now, obviously it doesn't come with the same risk. So, so those are heroes. But nevertheless, it's, it's truly about serving your country and you can feel good about that every day.

And I think even in times when you have a leader who doesn't seem to respect the civil service and doesn't seem to view democracy as a bedrock common-ground that if we don't have, we don't even really have America, at least early in your career, you'll be far enough down that there will be layers between you and them, and the layers don't change. I mean, there are multiple layers of career Federal employee leadership before you reach the political level. And that's just going to stay that way because there are 2.1 million civilian Federal employees, and I'm not sure if that includes the Postal Service. So it might be closer to 3 million if you count them, and only 4,000 political appointees.

And so you'll be insulated in the, the earlier years of your career, and then later in your career you'll have more choices. So I wouldn't let that deter you.

But I do think sending good people into government right now is an investment in the defense of democracy. Because democracy can only survive if you have a government that respects democracy and cares about democracy, and ultimately by the time you reach a level of significant influence in the government, hopefully a lot of your peers have come with you and you'll be a formidable force to reckon with for anybody who wants to break the law or, or steer us away from democracy. If you are in there staying true to the law and the legal requirements and carrying out crucial functions to keep our society afloat, I think that there isn't a higher calling you could answer to for most of us.

[00:55:19] Aaron - Narration: In Lorenzetti's "Allegory of good and Bad Government," while the tyrant is surrounded by the six vices that I mentioned, the wise and just ruler is surrounded by figures representing six virtues. They are: Peace, Fortitude, Prudence, Magnaminity, Temperance, and Justice.

At the bottom of that fresco are written these words, "The holy virtue Justice, where she rules, induces to unity the many souls of citizens. And they gathered together for such a purpose make the common good their Lord. And he, in order to govern his state, chooses never to turn his eyes from the resplendent faces of the virtues who sit around him."

We deserve virtuous government. We deserve ethical government. But it's up to us to ensure that we have it. We common citizens have to use our voices and our votes to choose ethical leaders. And we have to exercise the self-restraint to turn away those who promises victory at the cost of virtue. In the end, we get the government, we choose, so to flourish, we need to choose well.

I'm incredibly grateful to Walter Shaub for accepting my invitation for this interview and offering his time, passion, and wisdom to help us all understand these things better. If you want to support his work, visit the Project on Government Oversight at pogo.org, where you can also find his podcast, The Continuous Action. Season two will be released in the coming months, and we've linked to all of these things in the show notes.

In the next episode, we'll have a chance to hear from Dr. Cecilia Conrad. She's a Stanford-trained economist, CEO of the Lever for Change Foundation and former managing director of the MacArthur Fellowship Grants. This is the grant program that's famous for selecting two dozen geniuses each year in a broad array of fields, from mathematics to music to medicine. Dr. Conrad will share her career path as an economist woman of color, as well as her unique expertise in spotting genius and in accelerating solutions with impact.

If you enjoy How to Help, please take a moment to give us a positive review in your podcast app. It really helps us to reach more listeners. And if you have a favorite episode, will you share it with a friend or on social media? It means a lot to us.

If you want to stay up to date with the podcast and my other work, subscribe to the How to Help email NNewsletter where I share ideas for how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

This episode was written and recorded by me. Our production team for this episode included Ty Bingham, yours truly, and Joseph Sandholtz, who also mixes all of our audio. Our music comes from the Pleasant Pictures Music Club. If you want to use their music in your projects, you can find a link and a discount code in our show notes.

Finally, as always, thank you so much for listening. I'm Aaron Miller, and this has been How to Help.

Overcoming Paralysis • Dr. Dale Hull, Executive Director of Neuroworx • s02e04

Overcoming Paralysis • Dr. Dale Hull, Executive Director of Neuroworx • s02e04

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Please take a moment to give us a review. Apple Podcasts is a great place to do that. Click here, then scroll down and choose "Write a Review." Thank you!

Summary

Over 5 million people in the US live with paralysis, caused by injury, stroke, or disease. Recovery is incredibly hard because nerve damage is difficult and sometimes impossible to heal. Moreover, our medical and insurance systems are inadequate, designed to help people live with their injuries rather than heal from them.

A pioneering therapy clinic called Neuroworx is leading the way into life-changing treatment for people with paralysis. In this episode, we'll learn from Dr. Dale Hull, an OBGYN doctor who became suddenly paralyzed more than 20 years ago. Now, not only can he walk again, but he and his co-founder Jan Black have aided thousands of patients to live happier and more active lives.

About Our Guest

Dale is the cofounder and Executive Director of Neuroworx. He graduated from the University of Utah School of Medicine in 1985. Following graduation, he completed a residency in obstetrics and gynecology at the University of Utah Medical Center. He practiced general obstetrics and gynecology for ten years in the south portion of the Salt Lake metropolitan area.

In 1999, he suffered a spinal-cord injury that resulted in paralysis from the neck down. This life-altering event, which prevented him from returning to active practice, required Dr. Hull to devote approximately three years to his rehabilitation. He joined his therapist in forming a non-profit organization and opening Neuroworx in 2004.

During 2002, Dale had the opportunity to be an Olympic torchbearer for the Salt Lake Winter Olympics. In 2009, he completed an underwater marathon in the Neuroworx pool to commemorate the ten-year mark of his injury. He returned to school and in 2012, completed a Master’s of Public Administration degree from the Romney Institute of BYU. Dr. Hull is married and has four sons.

Useful Links

Neuroworx: https://www.neuroworx.org/

News coverage of Dr. Hull's work: https://www.youtube.com/watch?v=2NIGMtMJbiE

Dr. Hull's Tedx Talk: https://www.youtube.com/watch?v=FgfT0OyASrU

Pleasant Pictures Music

Join the Pleasant Pictures Music Club to get unlimited access to high-quality, royalty-free music for all of your projects. Use the discount code HOWTOHELP15 for 15% off your first year.

Transcript

[00:00:00] Aaron: That's an awesome story. I would not have expected the Twinkie to MD path. Love it.

That's so great.

[00:00:08] Dr. Hull: Yeah. My, my grandkids love to hear that story.

[00:00:10] Aaron: Yeah. They might prefer you we're making Twinkies still .

[00:00:14] Dr. Hull: Oh, totally. When I tell, when I tell the story, they're not impressed I'm a doctor. They're like, "You made Twinkies? Like, you're a, like, you're a cool grandpa."

[00:00:22] Aaron: That's hilarious. I love that.

[00:00:27] Aaron - Narration: Hi, I'm Aaron Miller, and this is How To Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode four: Overcoming Paralysis. This episode of How To Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

Before we begin this episode, I have just a quick word of thanks to all of you who listen. I'm lucky enough to have an audience full of natural helpers, and you're all so kind. Thank you for your encouraging words about the podcast and also for taking the time to share it, and to leave reviews. If you want to help this podcast grow and reach more listeners, sharing on social media and leaving reviews with Apple Podcasts are the two most effective ways to help. So thank you.

I have a slight tremor in my right hand, although I can't pin down exactly what caused it. I'm pretty sure it came from a day when I was tearing out some old kitchen cabinets and I strained something related to what's called my brachial nerve. I've had some physical therapy for it, and that's helped. But even now, 11 years later, if I overuse my right arm, I can feel it get weaker and the tremor gets more prominent.

The human nervous system is an amazing thing. I definitely take it for granted, even when considering my tremor. Our brain and spinal cord do so much more than just getting our body parts to move. They help us sense hot and cold, regulate our breathing, feel pain and pressure, and even know simple things like where our hands are in any moment and what they're doing without us having to look.

The nervous system is also incredibly fragile and hard to repair. When nerves are injured, some damage can be permanent, despite our body's natural ability to heal. And a nervous system injury can be sudden and dramatic, from something as simple as taking a hard fall. A spinal cord injury is usually life changing.

This episode is about those among us who have had dramatic changes to their bodies and their lives because of nerve damage caused by accident, stroke, or disease. More than that, though, it's about the remarkable journey they undertake to heal and adapt.

[00:02:52] Dr. Hull: The work that we've been doing over the last 18 years, we've kind of landed on a phrase that we call the remarkable journey. That every one of these individuals who have these catastrophic injuries embark on this remarkable journey of recovery that is so unique, and so daunting, and circuitous in certain ways, and so individual that, that it really is, it's just remarkable.

[00:03:25] Aaron - Narration: Also in this episode, we're going to learn about a pioneering clinic called Neuroworx, where patients are getting care that would otherwise be impossible for them. We'll learn about the clinicians who are daily crafting better lives.

[00:03:39] Dr. Hull: Currently we have a staff of of 26. We do physical therapy, occupational therapy, and speech therapy for adults and children with spinal cord injury, brain injury, stroke, cerebral palsy, spinal bifida, and similar conditions.

The analogy that I try and paint for visitors to our clinic is, if I brought you into a woodworking shop, I would show you the tablesaw, the drill press, the sander, et cetera, and you would say, "Oh yeah, those are the tools." But then I would introduce you to the craftsman who takes the block of wood to create the masterpiece using the tools that are in the workshop.

Our therapists are the artisans and they have the insight and the skill and the creativity. And they, they take these individuals who are the raw materials, so to speak, and they're going to craft them, using the tools in the best manner possible.

[00:04:37] Aaron - Narration: Our guide for this episode and my guest and friend is Dr. Dale Hull. He's the co-founder of Neuroworx and a trained medical doctor. Together with Jan Black, who's the clinical director and a physical therapist, the two have helped thousands of people regain power and hope and strength, after those things are taken away.

I need to tell you this at the outset, though, Dr.. Hull's expertise in healing broken bodies comes from something much deeper than just his medical training. He actually started out as an OBGYN, not a neurologist. But over 20 years ago, his life was suddenly and completely changed by a traumatic spinal cord injury.

[00:05:25] Dr. Hull: Generally speaking, things were going very well. I mean, after 10 years I felt like I was good at what I did, and I had a very supportive wife, a nice house, had four sons who were growing up and they were healthy. And other than being very, very busy, yeah, life, life was good.

[00:05:46] Aaron: So can we talk about the accident? I know this is a story you've told many times over, but the people listening won't have heard it before.

[00:05:54] Dr. Hull: So on July 19th, beautiful summer evening, 1999, I had come home from work a little bit later and the family had already eaten and kind of were doing their thing. And I grabbed a quick bite to eat and went out into the backyard on the trampoline just to relax a little bit. And I had grown up with trampolines in my town where we'd grown up.

And on this particular evening, I was doing some front flips and back flips, but it wasn't anything I wasn't accustomed to doing. And on a particular back flip, as I hit the takeoff, the plan was to do a laid out back flip. So, you know, that involves, as you, as you get in the air, you're kind of stalled out and then you arch and then bring it around.

And at the peak of my jump, I realized I didn't have enough rotational momentum to complete the flip, and I was going to be in a very precarious situation. So I thought to myself, "Okay, I better reach back and see if I can catch myself with my hands."

And I'm still blown away by how quickly our brains can work at times because no sooner than I had that thought than Christopher Reeve's horseback riding accident went through my brain.

[00:07:05] Aaron: Oh wow.

[00:07:05] Dr. Hull: For those who may not be familiar, he was on a jumping horse and the horse stopped short. He went over the front, and his head hit the ground and sustained a spinal cord injury at the very highest level.

And I figured if I wasn't successful, I may have a similar accident, only in reverse, similar injury. So I, I did the only thing I had left to think about and I tried to twist, I tried to throw one of my legs over, but ran out of hang time, landed on the mat in such a way that my chin was on my chest with my body straight up in the air. Heard and felt a pop and everything went completely numb, just like throwing a switch. I bounced on the trampoline and came to rest on my stomach because of the, of when I tried to throw my leg over. And immediately upon ending up that way, I knew exactly what had happened. I knew I had a spinal cord injury.

I knew I was a quadriplegic. I knew life was over. In, in every way I could think of. My head came to rest in the opening where the springs were missing on my trampoline, which was my first great blessing because it kept everything in perfect alignment so it wouldn't have caused any more damage. But I was looking underneath the trampoline, and I can still see the dirt and smell the weeds and, and the first words out of my mouth were, "Oh God, no. Not this."

And the reason that I said that was I thought it was really unfair, that I was getting dealt something I wasn't, I wasn't at all prepared for.

So I think one of the first things I learned about this, and I've learned so many things as I've gone through this whole episode of this whole journey, is we're all going to have problems. That's, that's not the secret. I think the most difficult problems we're going to have are things that are not on the list.

[00:09:02] Aaron: Hmm.

[00:09:02] Dr. Hull: Things that you're totally unprepared for, that show up on a normal Thursday afternoon and, and you suddenly have to come to grips with it. And so I just thought it was unfair that it was giving me something that I, I mean, I didn't know where to start. I had no idea.

[00:09:20] Aaron: Yeah.

[00:09:20] Dr. Hull: Like really, really? You're going to make me a quadriplegic, like serious. Come on.

[00:09:27] Aaron - Narration: I know that story is a lot to take in right here at the start of the episode. It's hard to really understand anything like that happening to us or to someone we love. But did you notice how Dr. Hull, and because we're friends I'm also going to call him Dale, did you notice how already Dale has some potent wisdom to share?

I've long been excited about this episode because of who Dale is and what we can learn from him. To get to know him better, here's how we ended up in medicine. If you're still trying to figure out what you want to do for your career, you'll find this story to be very relatable.

[00:10:07] Dr. Hull: I was in college and I had been a predental major ever since I was junior high. I, I thought I'm going to be a dentist. I had a brother who was an orthodontist and a brother-in-law who's a dentist. And so I thought, "Oh, you know, that'll be great. I can do that." And kinda went through my schooling.

And now I'm a, a junior in college and I was supposed to go spend a half a day with a, with a dentist. So I dutifully showed up at his office and I sat in the chair next to him and he was doing a crown prep, uh, on this particular person. And I was watching. No more than 15 minutes into this whole thing. I said, "There is no way that I'm going to spend the rest of my life doing this." And I stood up and said, "Thank you very much. See ya."

And he kind of looked at me and said, "Okay..."

[00:11:01] Aaron: Oh, that's so funny.

[00:11:02] Dr. Hull: And, and I'm assuming that he maybe thought I was getting queasy or whatever. But I, but I walked out of the room and never looked back. But then the problem was I didn't quite know what I was going to do at that point.

My home, where I grew up was underneath the landing pattern for the airport, and so I'd always wanted to fly. Eventually, I, I went out and got a pilot's license and said, "Oh, this is what I'm going to do. I'm going to be a pilot." And at the time, I was working at Hostess, at the Hostess Bakery making Twinkies for a living. My wife was still in college and I'd come home and say, "Guess what I did for the world today? I made a hundred thousand Twinkies."

I worked with a lot of really good people. They were hard workers. I mean, it's, it's much harder work than you think. But I also realized that they were just working for a paycheck, and that was the second point in my life where I said I, I can't just work for a paycheck.

Well, I had actually, by this time, I had actually applied to law school and I got accepted as an alternate. Thank goodness I never got in, because I, I don't, I don't think I'd be happy as an attorney.

But in the course of all this, my wife and I witnessed a car accident right in front of us and we were kind of the first responders. And I felt so helpless at this scene that I turned around and enrolled in an emergency medical technician course from the state and got my EMT certification and said, "Okay, I really think medicine is what I want to do." But by then I was out of school and really didn't have a pathway forward.

I'll tell you an interesting story about this whole thing is I was sitting at my desk one day, my wife was at work, and I was a little bit down in the dumbs, contemplating, "Okay, what? What's my life going to be like? What am I going to do?" And I was just doodling on a piece of paper. And as I doodled, I was signing my name, just practicing signing my name. And at one point I signed my name. And then after my name, I wrote the two initials, "MD."

And I sat and looked at that. And quite honestly, Aaron, I said to myself, "There is no freaking way that that's ever going to happen." Because it just seemed like I, there wasn't, there was not a path forward right?

Long story short is a friend of mine who was a professor called me a short time later and said, "Hey, what are you doing in life?"

And I said, "Making Twinkies."

And he said, "I need a graduate assistant in physiology. Do you want to come down?"

And I said, "Sure."

And so I went down and started a graduate program. And that opened the door for me to apply to medical school. And then, then I, I was accepted to the University of Utah Medical School, and off, off, I went.

And, and to bring the, the stories all the way full circle, there were days when I was a practicing physician, really busy writing orders, and I would get down to the bottom of the order sheet and I would sign my name,

There were a couple of those days that I actually paused when I made those two initials at the end of my name, because it was that realization that it had, it had actually happened.

[00:14:38] Aaron - Narration: That sense of gratitude and accomplishment is something I hope everyone can find. There are few things more satisfying than having work that uses your gifts to help other people. This is what Dale had to leave behind because of his injury.

In fact, if you've listened to my first episode in season one, I spoke with Professor Jeff Thompson about how people find their calling. Dr. Hull's story was one that Jeff shared as an example. But Jeff didn't talk about delivering babies. He spoke about what was to come next for Dale.

[00:15:15] Dr. Hull: The day I was injured was the day I delivered my last baby. Uh, well, last baby as a non-injured person. I actually ended up delivering two other babies, but those are whole other different stories. That was after I was injured. But the last baby I delivered was a couple whose physician got ill. And she was ready to deliver at any time and came in to see me that day and, and, uh, just happened that she was, you know, in a situation where she was ready to go.

And so took her over to Labor and delivery and we got her delivered. And I've remained with, with that family. In fact, they live in Minnesota and last year actually stopped by and I got to, to revisit with husband and wife as well as the child.

[00:16:00] Aaron - Narration: Most people who experience a traumatic injury like Dr. Hull, don't fully understand the significance until much later.

With years of medical training and practice under his belt, Dale immediately knew what had happened on that evening when he was hurt. By the way, you may hear some background noise in this clip. Those are clinicians and kids at the clinic, some of whom are patients.

[00:16:26] Aaron: So it, this has never occurred to me having heard your story before, but it did just now. Your reaction to this would've been much more informed in the moment. A typical person who has no medical training, when they found themselves in that situation, there'd be so much uncertainty swirling around not knowing what was really going on. But it sounds like you had a full appreciation of what this meant, where most people wouldn't.

[00:16:50] Dr. Hull: Yeah, unfortunately I did. I did.

In fact, in one of the funny prescient moments while I was laying there, I actually knew for whatever reason that I would be the show and tell spinal cord injury for Dr. James Swenson's, second year medical student lecture of the following year, which I was.

[00:17:12] Aaron: Wow.

[00:17:13] Dr. Hull: Because I remembered as when I was a second year student watching a paralyzed gymnast come in as the show and tell for spinal cord injury. And it was just, it was just an odd thought that crossed to my head at that moment of, "Oh, great, now I'm going to be, I'm going to be Dr. Swenson's show and tell."

[00:17:33] Aaron: Wow.

[00:17:34] Dr. Hull: And, and so, yeah, I, I knew exactly what had happened and I, I had my wife call my colleagues at the hospital and say, Okay, you know, this is what's happened. And I knew how bad the accident was. I mean, I had no motor, no sensory below the level of the top of my shoulders. I mean, it was, it was, it was bad. Yeah. You know, and, and my wife, she, she said, "I realized when it was bad when I walked in the emergency room and your partner walked out of the X-ray room crying," after he saw my x-ray.

And I have to hand it to my wife because she was thrown into this very complicated medical situation and, and there were times when she had to make decisions for me, you know, once I was sedated and I was in the ICU, and, and that was really tough. That was really tough on her. I mean, she, she had no understanding and yet she was trying to absorb what she was being told.

And it gives me a greater appreciation because we see that all the time. What I describe it as is families are washed over by a tsunami of medical information that is so overwhelming that it, it makes the injury that much more complicated. Yeah, because they don't know what they don't know yet. They're expected to be making these decisions and trying to understand what's happening.

It would be like taking me and, and dropping me in the middle of China and having people telling me Chinese and asking me to make big decisions. It, it's just so overwhelming and, and imposing that it's, it's very, very difficult.

[00:19:17] Aaron - Narration: The time quickly came that Dale was discharged from the hospital and he and his family had to fully face what it meant to live with this injury potentially forever. The experience of coming home to a completely different life than you imagine for yourself is overwhelming.

[00:19:33] Dr. Hull: Sometimes days seem like they last forever and sometimes things just fly by just because of the nature of the situation. There was a lot of pressure on me, a lot of pressure on my wife, my family, and you, you go through the stages of grieving. And in my particular case, obviously it's very difficult because I blame myself. You, you know, I replayed my accident over and over and over again and, and I felt like that I had quote unquote, done this to my wife and my family, right?

And there's a lot of guilt that goes with that and, and I, I mean, I'm very honest about it. Did I think about suicide? Yes, absolutely. Now with retrospect and after having seen so many people go through this, I honestly, I'm not afraid when people go there or talk about it, because I actually think it's part of that recovery process. You explore all those things and there are dark days, and then as progress is made you, you have those days where you're just absolutely gleeful and grateful for little things. You know, the slightest movement, the slightest sensation. Those things become tremendous motivators to keep going.

[00:20:52] Aaron - Narration: Dale's amazing recovery is thanks to Jan Black, his physical therapist. She helped to make progress that others had predicted to be impossible, but working with her required extra time and resources that typical insurance benefits don't cover. Right now, our system is primarily designed to help dramatically injured people live with their injuries instead of healing from them.

[00:21:17] Dr. Hull: So at seven months after my accident, I met an extraordinary physical therapist that I think that's the first thing. I had, I had become very frustrated with therapy as an outpatient. I was getting it at home. Yet insurance restrictions are so, um, significant that the therapist only have time to really get you ready to live with your disability. And I, by that time, I'd had a lot of neurological recovery. I wanted them to change me. I didn't want them to change more door handles, which is really all they had time to do.

So that was a, a marked frustration for me. And then I realized that there was a limitation on the number of visits, et cetera, et cetera. So seven months I met this extraordinary physical therapist, Jam Black, who I finally realized had the talent, the ability, the wherewithal to make a difference. And so that motivated me to figure out a way to get my insurance company to pay more for me to pay her directly to, to get more therapy. And that culminated with me working with Jan for about two years, two and a half years, almost on a a five day a week basis, several hours a day trying to maximize my recovery.

[00:22:32] Aaron - Narration: Dale's recovery was remarkable. Less than three years after the accident that made him a quadriplegic, he could walk again. In fact, Dale without assistance, carried the Olympic torch during the 2002 Winter Games in Salt Lake City. That's a story we're going to hear later in the episode. After having made so much progress, Dale and Jan realized that what he had was something that many, many other people needed.

[00:23:01] Dr. Hull: At that point, I was still partially paralyzed and couldn't go back to work. So then I had to figure out, okay, so now what do I do? I, I mean, I'd had all this recovery, I'd had all this blessings, but I can't, I can't be at OBGYN again. Well, along the way, you can imagine, I had met other individuals with spinal cord injuries and paralysis, and they started to say, "Well, why can't I have what you have?"

And they wanted what I had, they deserved what I had. They needed what I, what I was getting, and I couldn't say, "Well, come on over to the house." That was pretty awkward. So Jan and I started to talk about, is there something we can do? There seems to be a need in the community.

We eventually put our thoughts on paper. We, we actually wrote a business plan. We said, if we're going to do this, we've got to eliminate financial barriers. So we created the nonprofit. Which makes me laugh now because I, I know your work is in nonprofits and, and we, we always joke that we have a physical therapist and a partially paralyzed gynecologist trying to run a nonprofit organization. It's just like, holy smoke. It's confidence is what you have before you know what you're doing.

[00:24:15] Aaron: Yeah.

[00:24:16] Dr. Hull: And, and so we said, "Okay, we're going to try and we're going to try and make a difference. We're going to try and create a different paradigm that people can get what they need. Not what can be billed for." And so that was the basis of wanting to do something different and trying to meet the needs of these other individuals.

So in 2004, we, we rented a thousand square foot room that was mostly empty and there were about a dozen individuals who followed Jan over, and Jan was our only therapist and I was a volunteer administrator and, and we said, "We're a spinal cord injury recovery center." And we, we said, "Go."

And, uh, quite honestly it was a dumb idea. I mean, really because of, I mean it was a terrible business model. But what we've realized, it's this great people model and, and it, you know, it's been working for 18 years

[00:25:09] Aaron: Yeah.

[00:25:10] Dr. Hull: Through the enormous generosity of, you know, many, many people who have, who've believed in our work.

[00:25:17] Aaron - Narration: This glosses over many years of hard work, full of setbacks and surprises, but today, Neuroworx is a massive clinic fitted with state of the art rehabilitation tools and equipment. They have aquatic therapy pools, driving simulators, VR headsets, weights and braces of all kinds, a dedicated children's play and therapy park, and even a robotic ambulation device that retrains a person's legs to remember the complex movements that make walking possible.

All of these resources have improved the lives of thousands of people.

[00:25:52] Dr. Hull: I'd say we're probably getting close to 4,000 different individuals from 28 different states and four different countries. Most of them obviously are from the Intermountain West, but you know, we had a young girl from Morocco, we had a young man from South Africa. We've had people from Canada, from Mexico, and then other, other states who come out. We have an apartment that we, we let them stay in for very low cost.

And yeah, so it's, it's been an amazing, amazing journey and especially to see where we are now compared to where we started.

[00:26:26] Aaron - Narration: The facilities with equipment like this aren't all that someone needs after a traumatic brain or spinal cord injury. The psychological pain of this experience needs treatment too. Thanks to generous donors, Neuroworx also offers that kind of therapy as well.

[00:26:43] Dr. Hull: We've really focused on our idea of giving people what they need and then we've added some programs that we think are are additive and very important adjunctively for people.

For example, we wrote a grant a year ago and got a clinical psychology program funded. So we now have three different clinical psychologists who see our patients. Patients don't have to go to a different place. They can actually do it right here on site. They can do it through telehealth, they can do it in person. There's, there's group sessions.

And we've visualized how important that psychological piece is because, quite honestly, the physical paralysis is the easy part. Because these individuals are paralyzed mentally, emotionally, psychologically, spiritually, financially, in all other ways, and nobody really kind of helps you through that, especially after you go home from the hospital.

I mean, everything really happens on the outpatient side now because length of hospital stays are so, are so short. So our focus is really on not only the physical aspect of paralysis, but how do we help people transition back to a high quality of life? How do we help them solve their problems vocationally, psychologically, spiritually, in, in all other ways?

So we've, we've tried to connect with great community partners, of which there's some amazing groups in Utah for adaptive sports, adaptive recreation. We have great vocational rehab. All of those things become an important part of, of that remarkable journey of finding a, finding a place where you feel like you can kind of still be a, a very productive person, not only for your family, but in society.

[00:28:29] Aaron - Narration: I know I've been making Neuroworx sound like a miraculous place, and in many ways it is. But it's important to recognize that patients who go in there don't usually leave being completely healed. Even Dale still carries many of the symptoms of his original injury, and the progress that the patients make is often slow and comes only through exhausting effort.

[00:28:52] Dr. Hull: There have been occasions where we've been accused of creating false hope because if you ask anybody who walks in our doors, "What's your goal?" Almost a hundred percent of people say to walk, which makes sense because we're bipedal hominids. I mean that's how we're defined right in, in the world as we walk, right?

And, and that is kind of the holy grail of paralysis. And, but we know, we know that there's a lesion based limit and we are not going to... there are some people who do walk, but we also know that not everybody's going to walk physically. But if we make their spirits walk, we've done a tremendous thing to help them launch toward being productive and, and in many cases, happy people.

[00:29:43] Aaron: I think this is a very hard condition for people to relate to if they haven't experienced it firsthand, either on their own or through a loved one. And so what are some of the mistakes that people tend to make when they interact with people who, who live with paralysis?

[00:29:59] Dr. Hull: Yeah, that's a, that's a really great question. And in fact, it's very appropriate at this point in time because one of the things that you may hear, or if you haven't heard about it already, is there's a bit of a social movement called ableism. Ableism is this concept that, you know, the the world really was created for able people.

For example, stairs. I mean, stairs are there because people can walk up the stairs, right?

[00:30:26] Aaron: Right.

But if you're in a chair, you should still have the same opportunity to go to the second floor. Yet the world wasn't created by that.

Now, let me tell you to do it this way because I think this probably illustrates it in the best. I had a friend of mine when I was still in my wheelchair, came up to me and he said, "Hey, can I ask you something?" He said, "How should I speak to someone in a wheelchair?"

And I said, "Well, that's really easy. How do you speak to someone who's not in a wheelchair?" And I and I, and the point I was trying to make,

The biggest compliment that we can pay to people is we don't see the disability, we don't see the chair, we don't see that part of it. What we see as a person. Because I think what happens, and this is kind of the concept of ableism is, is once you put a label on someone that changes your behavior, your interactions, totally. But if you just see a person, no matter what, then you interact with that person and that allows that freedom to just say, "No, this is just a person."

Now they have to do things differently, and what am I doing to help accommodate that and how can I help them reach their goals? Because they have to do it differently. It doesn't mean that they're different. It means that they have to do things differently than I do them. There are, there are a few people out there who are a little bit militant about it. But yet I think the concept is really a good one that, that we're all basically people, and if you think about the aging of America, everybody's headed for some sort of disability in one shape or or another.

[00:32:11] Aaron - Narration: I asked Dale to tell me more about common misconceptions that people have about neurological injuries.

[00:32:18] Dr. Hull: I think the biggest hurdle or the biggest thing that people don't quite understand-- and whether or not it's a spinal cord injury or a brain injury or a stroke is with neurological injuries-- no two injuries are the same, and no two recoveries are ever the same.

And the reason that that is important is generally speaking, when friends or even family members show up, they all want a prognosis. They all want to say, "So is Joe going to walk again?" And the the difficult part is there isn't a textbook, an imaging device, a scientist, a physician. There is no predictive value of any of those things. We can't predict where someone's going to be because they're all unique and you actually just have to go. The proof is in the doing. That's really a concept that is not well understood.

The second part of that is most of us, and I will admit that even when I was a practicing physician, if I saw someone in a wheelchair with a spinal cord injuries in my mind I would say, "Oh, that's too bad they can't walk." But never gave any thought to loss of sensation, loss of bowel function, loss of bladder function, loss of sexuality, loss of the sense of touch, and even with high spinal cord injuries like myself, temperature regulation. People like me, we don't sweat and we don't shiver, and so we have to be very careful about our ambient temperature because we just don't regulate it like we used to.

There are so many quality of life issues that it's hard to wrap your head around. There was a couple of surveys done at separate times where they, they took people who had been paralyzed from a spinal cord injury at least 10 years, and one of the questions they asked is, "If we could give you the ability to walk or give you bladder function, which would you choose?" 85% of the respondents said Bladder function. No question.

And so when you think about if you are paralyzed in your wheelchair, yet you're having to cath yourself four to six times a day and you're worried about accidents, that is a huge quality of life issue. And I think those, those are the kind of things that I think surprises most of the people who, who have these injuries, right?

But certainly it's a big surprise to their family who have to take care of them. The friends show up and kind of come in and visit. They, they really have no concept of what that's like.

[00:35:09] Aaron: Yeah.

[00:35:09] Dr. Hull: You know what the, the, those little things of life that really become big things.

[00:35:15] Aaron - Narration: Neuroworx does far more than just treat patients who come through their doors. They're also constantly fighting to improve systemic failures that slow down or prevent healing. Our insurance and medical systems here in the US simply don't offer enough of the time and resources that traumatic injury patients need.

[00:35:34] Aaron: What are the systemic problems that need changing to better help people with paralysis?

[00:35:40] Dr. Hull: So, so two big problems. Number one is the length of hospital stays have significantly shortened. They're, they're about 70% shorter than they were 30 years ago. So 30 years ago, if you would've had a spinal cord injury, you would've been in the hospital for at least a hundred days on. Currently that average is 27 days.

So people are being discharged from the hospital so early that the, that the inpatient rehab really is only focused on getting them home and getting them ready to go home. So the burden has now shifted to the outpatient side.

Well, there's two big problems. Number one is they're not, they're not specialized centers for neurological rehab. Be, because it's not a money making concept. And number two, the insurance does not discriminate based on the acuity of the situation. Meaning, Aaron, if you blew out your ACL and had to have ACL surgery and you would get the same number of of outpatient physical therapy visits as if you got in a car accident and had a spinal cord injury and became a quadriplegic. There's no difference in the, in the number of visits that you would get. Most people get 20 to 30 visits for an entire calendar year, and then they're done. So the, the obstacle is access to care, access to specialized care, and then the financial barriers that prevent access, even if that specialized care is, is available.

Yeah. So, so those, those three things combined to make it. Overwhelmingly difficult for people to find any sort of progress. We're aware of people in other states that literally get discharged from the hospital and get maybe four outpatient visits. They're provided with a wheelchair and that's it.

They're, it's, "Here's your wheelchair. Have a nice life." And there's so much more. Even if you are confined to a chair for your mobility, learning how to transfer, learning how, what you do when you fall out, learning how to, you know, do pressure release. I mean, there's, there's just a myriad of things that have to be looked at and taken care of.

[00:37:53] Aaron - Narration: So, how is Neuroworx different? Well, it's in the time and care that they can offer their patients.

[00:37:59] Dr. Hull: It takes an enormous amount of creativity and, and a, a very dedicated type of person who can create a treatment plan for each individual. That's why it's so labor intensive and that's why it takes so long is. You know, each one of these people are, uh, you know, one of a kind. Right? And, and so it, it's just very labor intensive.

And I will say it's a labor of love because our clinicians are just so dedicated to what they do, that they're, they're incredible. And the people that we meet, the, the patients that come through are, are just incredible people. They're the most grateful, the most hardworking, resilient. They're, and I just think it's a privilege that we have a chance to associate with them.

[00:38:51] Aaron - Narration: Let's take a break here for a word from our sponsor.

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Earlier in the episode, I promised I would share Dale's story about carrying the Olympic torch. I don't think there's a moment in this episode that better captures the amazing person known as Dr. Dale Hull. If you need some motivation or just a reason to feel happy, you are going to love this story.

[00:40:09] Dr. Hull: So I was injured in 99. Fast forward to 2001, you know, I'm still working with Jan, and I had gotten to the point where I was walking with two arm crutches, if you know what those are. And I, I developed some better hand and finger function.

But at that point in, in time, I had, I had gotten to that point by setting incremental goals. You know, I'd, I'd make a goal and then I'd say, "Okay, well, so what's the next incremental goal?" And so I'd reached that point where I needed a new goal, again, 2001. And so I, I realized that the organizing committee for the 2002 winner Olympics here in Salt Lake City, they're going to allow ordinary citizens to carry the Olympic torch.

And I said, "Huh, there's a good goal." And I said to Jan, "You know what I, I want to be a torch bearer."

Now you have to keep in mind, my hands are still partially numb, right?

[00:41:06] Aaron: Yeah.

[00:41:07] Dr. Hull: Especially my right hand. If I don't keep thinking about what I'm holding in my right hand, it just drops. It just falls through.

And so Jan looked at me and she said, "Well, you realize you can, you know you, you got to carry a three and a half pound Olympic torch and it's going to be with gloves on in the cold. I mean, you really think you can do that, right?"

And then I said, "Yeah, and I don't want any assisted device. I don't want to be in a wheelchair. I don't want the cane or crutch, I just want to walk on my own. In fact, if I can, I want to run."

And of course she looked at me like, "Are you hypoxic? Or what is the problem?"

And so it really became an important goal for me. Well, in order to be an Olympic torch bearer, you had to be nominated. So I nominated myself and then I started a little campaign where I had everybody I knew nominate me. So I kind of ran for office, so to speak.

And so I get this letter from the Olympic Committee in July of, of 2000 and it says, "Yes, you've been selected as a torch bearer. You will carry the torch in February of 2002." And if you know anything about the, the, the torch of 2002, you know went all over the US. It took several months for it to make, make its way to Salt Lake. And so I knew I would be toward the end, which was great for me because I had six months to prepare.

So my goal became Jan's goal, became our goal, and we started to work toward that. That whole idea of can I carry the Olympic torch without any assisted device and do it on my own?

So I, I started to, to collect the information, I knew I'd had to walk two tenths of a mile, and I knew that the torch was three and a half pounds. So I got one of my son's baseball bats and I hooked an ankle weight to it to duplicate the weight.

[00:42:51] Aaron: Wow.

[00:42:51] Dr. Hull: And then I would go to a high school track on a regular basis two or three times a week, and I would walk once around the track, which if, if, you know, that's a quarter of a mile. And, and so I would practice walking and then I would hold the bat and then I would try and change hands, you know, see what it would be like to change hands. And then as it started to get colder, I started to wear gloves.

And then a friend of mine, in fact, it's a woman named Heather Simonson, who was a reporter for one of the TV stations who had interviewed me. She had carried the the torch in Texas. And she said, "Hey, do you want to borrow my torch to prepare?"

And I said, "Absolutely." And so I, I had her real torch to practice with. And so when it came my time, which was February the last day of the Olympic relay, when the torch was heading toward the University of Utah Stadium, I had my opportunity to be the, the Olympic torch bearer. And, and I was able to do it without a cane or crutch or, you know, with my own hands in the cold with gloves on.

And I didn't drop the torch. In fact, I, I always tease that if I had my choice, I'd rather light my hair on fire than be the guy who drops the Olympic torch on tv. Right? So, yeah. And, and then to make the whole thing more amazing as I was surrounded by hundreds of people, hundreds of friends, former patients who came to just see me carry the torch.

And, and, and then the, the Disney Hollywood end of that was I ended up passing the Olympic flame to Karl Malone of, of the Utah Jazz fame.

[00:44:25] Aaron: Yeah.

[00:44:25] Dr. Hull: Hall of Fame basketball player, which was totally unknown to me until that day. So this, this moment when I'm, when I'm passing the Olympic flame to Karl, I describe as my George Bailey all that's "A Wonderful Life" moment because all of those people were there surrounding me with pure joy, just for me.

[00:44:47] Aaron: Yeah.

[00:44:47] Dr. Hull: And it, it, I mean, it was just surreal. I mean, there's just no way to describe what, what that was like. You know, the, the ability to be the, the torch bearer of the Sacred Flame and then having all those people in support. And it's, it's really kind of a hollywoodish type movie scene, you know.

[00:45:10] Aaron - Narration: With two decades of treating patients at Neuroworx, stories like Dale's could fill a whole season's worth of podcast episodes. In truth, there are thousands of these stories, because each patient who comes there accomplishes so much. But here's a favorite story of Dale's about a young dancer who went on to become a local celebrity and inspiration.

[00:45:33] Dr. Hull: So Meg Johnson was a young 20 something year old dancer, beautiful girl, was down in southern Utah with her boyfriend. And they were out in the red rocks, jumping rock to rock, just having a good time. And Meg became visually disoriented, thought she was jumping to the next rock, and actually ended up jumping out into space and fell 30 feet. Ended up with a broken femur, broken wrist, and worst of all, a neck and a spinal cord injury, leaving her a quadripalegic.

And that was obviously tremendously difficult for her. And she eventually, after she left the hospital, began to do her outpatient therapy with us at Neuroworx. And still had a beautiful spirit, but was very discouraged and distressed because, you know, her life as a dancer was done and, and trying to figure out what to do from there.

Well, about a year and a half after her accident, Meg discovered that there's actually a Miss Wheelchair America pageant, and she decided I'm going to enter the Miss Wheelchair America pageant. She called them up and tried to enter and they said, "Well, where do you live?" "Well, I live in Utah." They said, "Well, we're sorry you cannot enter the national pageant because you have to be a state winner first. And Utah doesn't have a pageant. Sorry."

So most of us at this point in time would probably give up. Not Meg. Meg immediately gets on eBay, she finds a used tiara and she orders it. It comes, she inboxes it. She takes this tiara, puts it on her head, picks up the phone, calls back Miss Wheelchair America and says, "Hi, I'm Meg Johnson. I'm Miss Wheelchair Utah." She, she literally crowned herself.

They, they let her enter the pageant and they were so impressed that they said, "We'll give you the charter to go back and start the the Utah pageant". Which she did, and at one point in time, the Utah pageant actually was the largest pageant in the nation based on audience and participants.

She doesn't do the Miss Utah pageant anymore, but she does what's called the Princess Pageant, where she focuses on little girls who are in wheelchairs. And she absolutely spoils them for two days and brings them in, and she has these college-aged girls dress up as all the princesses, like Belle and yeah, Snow White and everything. And, and these college-aged girls just spoil these little girls with makeup and they do their hair, they get dinner, and they get to be together. If they, if they have talent, they get to perform. So it's not really a competition. It's more of a celebration for these little girls and it literally changes their lives.

And, and Meg's gone on to be A really successful motivational speaker. She has her own YouTube channel. So the way I, the way I paint this is, this is literally the power of one.

[00:48:41] Aaron: Yeah.

[00:48:42] Dr. Hull: How one person can change so many lives for the good. So she's, she's literally one of my favorite stories. I mean, it just makes me laugh every time I think about her ordering to eat a tiara, you know, it's just like, "Who would do that?"

[00:49:06] Aaron: Yeah.

[00:49:07] Dr. Hull: Well, if you know Meg, once you meet Meg, you say, "Oh yeah, Meg would do that."

[00:49:12] Aaron: I love it.

[00:49:14] Aaron - Narration: Dale also told me another story about a teenage boy named Hank. He was a downhill skiing phenom on his way to making the US Olympic team. Because of a car crash, Hank had to start all over due to spinal cord and brain injuries. In the early days, he struggled not only to walk, but also to remember how to do even basic math. Now, Hank has multiple university degrees and is a physical therapist himself.

Stories like this reflect the vision that Dale and Jen have had all along. I asked him to share his vision of what comes next for Neuroworx.

[00:49:50] Aaron: What do you hope this work that you're doing looks like 10 years from now?

[00:49:54] Dr. Hull: I, I think the, the biggest thing that I'm working toward, and Jan and I hope is again, that we overcome that access to care. That, that there are more specialty clinics available, that the, the therapies is readily available and we hope that we made a difference in eliminating those barriers to care, particularly the financial barriers to care.

We did some legislative things here in Utah where we, we were able to create a, a fund that will help the citizens, Utah, get the care they need. We've shown that the return on investment is anywhere between five to one, to nine to one based on the the dollars that the state invests. So I think what we hope that at some point in time we can convince the payers and those individuals who have control over the financial barriers, that that really is a pay forward. That if you give us a little bit of money up front, we're going to save money on the long run, and we're going to make people who are more independent, have better health, have a better quality of life, and are more likely to return to work and school into an abundant life. If, if we can make that happen, then I'll, I'll feel like I can die a happy man in that regard.

[00:51:17] Aaron - Narration: Here now at the end, I have truly saved the best for last. This insight and wisdom from Dale went straight into my heart. Never having experienced anything like what Dale has, I wondered if he ever felt regret for his injury. I can think of so many things that I regret. But none of them changed my life as dramatically as that summer evening in 1999 did for him.

Does he sometimes think of what his life would be like but for that night. How does he think about it all these years later?

[00:51:52] Dr. Hull: I haven't spent an enormous amount of time thinking about what my life would've been like had it not happened. But here's what I will say and I've, I've said it many, many times and it always surprised me.

But you know, this journey that I've been on and the adversity that I've been through has been so rich in its learning and the things that I've acquired and the depth and the insight, that if God or Buddha or Bill Gates could stand right next to me right now, and say, "I'm going to touch you, and when I touch you, you're going to be made whole again, but you'll have to forget everything you've learned."

I would say, "Don't touch me," which always surprises me, because I miss my body every day. I miss being me, but yet I couldn't go back, because of, of the experiences and who I am and what I've been given because of that.

[00:53:13] Aaron: Yeah.

[00:53:16] Dr. Hull: So I don't really think about the what if, because the other, the other side of it is so... amazing.

[00:53:27] Aaron - Narration: All of us, due to setbacks, big and small, sometimes unexpectedly find ourselves stuck. Even if there's no real comparison with being physically paralyzed, we might still feel trapped or imprisoned by a sudden departure from the life we expected. We may not see a way forward because of how hard and painful our circumstances have become.

To fight against our setbacks, to defy and overcome them like Dale has and thousands of others, makes us into new people. Our victories, when hard won, become precious to us because of how they shape and mold us. And those who help us regain our freedom and find new selves, become our angels, our heroes, and our friends.

Like Dr. Hull, we will find ourselves on the other side amazed and full of gratitude.

I want to thank Dr. Dale Hull for taking the time to share his inspiring stories and wise insights with us. I feel so lucky to know him. And Neuroworx relies heavily on the generosity of donors to make their services possible. If you want to help them in their work, consider making a donation. You can find a link to their website in the show notes for this episode.

I'm also very excited for you to hear our next episode, an interview with Walter Shaub. He's the former director of the US Office of Government Ethics and one of the most important voices demanding integrity from the people who run our country. Shaub has succeeded in offending people from across the political spectrum. He's also funny, kind, and fascinating to talk to. I'm confident you're going to love this episode.

If you enjoy How to Help, please take a moment to give us a positive review in your podcast app. It really helps us reach more listeners. And if you have a favorite episode, will you share it on social media? It means a lot to us.

If you want to stay up to date with the podcast and my other work, subscribe to the How to Help email newsletter, where I share ideas for how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

This episode was written and recorded by me. Our production team included Ty Bingham, yours truly, and Joseph Sandholtz, who also mixes our audio. Our music comes from the Pleasant Pictures Music Club, and if you want to use their music in your projects, you can find a link and a discount code in our show notes.

Finally, as always, thank you so much for listening. I'm Aaron Miller, and this has been How to Help.

Purpose Beyond Profit • Jim Parke, CEO of Otter Products • s02e03

Purpose Beyond Profit • Jim Parke, CEO of Otter Products • s02e03

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Summary

What does it look like when a company has a purpose beyond profit? Rather than focusing on merely making money, Otter Products—the world's leading maker of mobile device protection—has a higher purpose: "We grow to give."

In this episode, I talk with the CEO of Otter Products, Jim Parke. Join us to hear his amazing stories and learn about what happens when a company believes business should be a force for good in the world.

About Our Guest

Jim Parke is the President and CEO of Otter Products, the world's leading manufacturer of mobile device protection. He has extensive experience in corporate structure and finance, as well as experience developing and mentoring start-up and early stage companies. Prior to Otter Products, Jim was an estate and tax attorney. He earned his JD at Gonzaga University, and his LLM in tax from NYU.

Useful Links

Otter Products Corporate Site: https://otterproducts.com/

Otter Box and Lifeproof products: https://www.otterbox.com/

The OtterCares Foundation: https://ottercares.org/

More about Servant Leadership: https://www.cio.com/article/303848/what-is-servant-leadership-a-philosophy-for-people-first-leadership.html

Pleasant Pictures Music

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Transcript

[00:00:00] Jim: And that's one of my personal missions is to, to prove that, to show that to the world, that business can make a difference for good.

[00:00:07] Aaron: I think if I had asked anybody, if they would ever hear a tax lawyer say that , they would've said "no way."

[00:00:17] Jim: Yeah. Well, I try to be a reformed tax lawyer, not practicing anymore. But, you know, I, I'm a human being before I'm a lawyer and before I'm a CEO and at some point I'm not gonna be a CEO anymore. Right? And I hope that my value doesn't come from my title. I hope that my contribution to the world isn't related to what I, you know, what I get paid to do. I hope it's from how I treat people. And I hope it's from the difference in the impact that I make. My hope is that the day that I retire and I don't have this lofty title anymore, that I'm not worthless in the world, that my contribution stands regardless of what's on my business card.

[00:00:58] Aaron - Narration: Hi, I'm Aaron Miller. And this is How to Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode three, Purpose beyond Profit.

This episode of How to Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

Earlier this year on June 16th, a Thursday, the United States' largest maker of phone cases closed its doors. If you have a case for your smartphone, as most people do, there's a really good chance that this company made the one that you own.

The company is Otter Products, and the closure wasn't what it sounds like. You see, this isn't a story about the latest corporate casualty. To the contrary, this is a profitable, vibrant company.

[00:01:51] Jim: So Otter Products is, you know, a global company. We've got offices and employees in 28 different countries. We're best known for our brand of mobile accessories, the Otter Box brand as well as the LifeProof brand.

So in the US, we have, depending on the time of year, between 40 and 45% market share, and we're distributed in all the major carriers' US retail stores. I mean, there's 40,000 points of distribution within the US alone where you can buy our products, not to mention online as well. You know, we have even a larger presence in Canada, really high market share in some countries like Ireland and the UK and Germany and Israel and Australia and market share not quite as high in South America or Africa or Eastern Europe.

[00:02:41] Aaron - Narration: A company with this kind of reach employs a lot of people. And these people didn't show up to work on June 16th.

[00:02:49] Jim: So Otter is a company of about 1200 employees. We have contract manufacturing that we do all over the world. And through that, we provide jobs for tens of thousands more that are not direct employees, but work for our contract manufacturers.

[00:03:04] Aaron - Narration: So what happened on June 16th? It was actually the same thing that had happened a year earlier. And again, the year before that. In fact, this was the sixth year in a row that Otter Products picked a regular day of work and told everyone not to come in. It wasn't a holiday. Everyone was still expected to work, just not for Otter Products that day.

[00:03:28] Jim: Our corporate mission is one of the things that's really unique about us. It's four really simple words: "We Grow to Give." And what that means is growth is important. It's part of who we are, but there's a reason for that growth. And that reason is we want to give back. We want to make the world a better place.

[00:03:46] Aaron - Narration: The nearly 1200 Otter employees were out serving in their local areas. Everyone was still paid by Otter, but paid to help 53 different community organizations around the world. It was a day of giving back, the kind that many employers hold on an annual basis. And many employers then stop there. Otter Products, however, does more.

[00:04:10] Jim: We start by giving back to our employees. We give back in terms of profit sharing on a monthly basis. We give back in terms of volunteer time off and actually wanting them to go out and, and like they're expected to go out and use time to volunteer that we pay them for. But we found that people are just better human beings and they're happier and they're more productive when they are living a fuller, richer life.

And we have all the regular benefits that you would think of. But we're trying to look for ways that we can do things that would uniquely help our employees, to teach them and help them to grow in their careers.

[00:04:48] Aaron - Narration: And they don't stop with their employees either like a much smaller group of companies here in the US, Otter also dedicates a large chunk of their profits, 10%, to charitable purposes.

[00:04:59] Jim: On a monthly basis, 10% of all of our profit goes to charitable causes throughout the world. And that involves a lot of things. Like humanitarian programs, it involves education. But that's something that all of our employees know about that they're excited about, that they feel a sense of pride and enthusiasm for. And it's a, a great reminder to them that when they come to work, it's not just about making money. It's about making the world a better place.

[00:05:29] Aaron - Narration: My guess for this episode is Jim Parke. He's the CEO of Otter Products and the former CEO of its parent company, Blue Ocean Enterprises. He's going to show us what it means for a company to operate for a purpose beyond profit. And I hope as you listen, you can imagine what things would be like if all companies worked in a similar way. To begin, let's take a moment to get to know Jim Parke a little better.

[00:05:55] Jim: By training, I'm a lawyer and, and the worst kind, a tax lawyer. I figured if I'm going to get an education and, and put some time in, I need to do something that's going to put me in a good spot for the future. And everybody always says death and taxes aren't going away. Being a business attorney with a focus on estate tax seemed like a really good recession proof way to make a career.

And I started working with clients all over the country. One of my clients ended up being the, the family that owns Blue Ocean and Otter Box.

[00:06:23] Aaron - Narration: That family is the Richardsons, Curt and Nancy. Otter Products was started in the nineties after Curt wanted, and couldn't find, a waterproof gear box to his liking. So he designed one in his garage. Otter quickly grew under his leadership. And then just over 10 years ago, he decided it was time to step down. Jim had been working for Curt as the chief legal counsel for just a short time.

[00:06:48] Jim: After working with them for a couple of years, they asked me to leave my practice and become their chief legal officer. So I moved my family to Fort Collins, Colorado, from Denver, about an hour away and started working with them.

And I'd been doing that for about a year when the owner of the company said, "Hey, I'm tired. It's time for me to retire." And my immediate thought was, "Oh my goodness. I just moved my family. I left my legal practice to come work for this guy. And now he is gonna retire."

[00:07:15] Aaron - Narration: Worried about how it might be reporting to a new CEO, Jim was shocked when Curt Richardson told him that he was planning to name Jim as his replacement.

[00:07:27] Jim: And I, I turned to him and I said, "As your attorney, I have to tell you that is just a really bad idea. I've never been to business school. I've never run anything in my life. Being a lawyer is great because all I have to do is make suggestions, but I'm never responsible for whatever decision you make."

And he looked at me kind of funny and he said, "You know, I think you're the right person." And, and he's a person of faith and I'm a person of faith. And he said, "Why don't you go home and pray about it, talk to your wife and we'll touch base again next week." And I said, okay.

And as the meeting ended, I was walking across the street to my office and I called my wife and I said, "Oh my goodness. I think he just had a stroke. He asked me to be the CEO." And my wonderful, angelic wife that we've been married for 20 years now, she laughed out loud and said, "Oh my goodness, that would never work. Can you imagine that?"

And as I was talking to my wife, I, I noticed that there was another call coming through and I looked down and it was the owner of the company. And so I asked my wife to hold for a second and I switched over to that call and he said, "Hey, I just talked to my wife about it. She loves the idea. We're going to make an announcement this afternoon. I gotta go. Bye." and hung up. And so, within a matter of 10 minutes, I went from living my dream job of being a chief legal officer of a great, innovative company to all of a sudden being a, a CEO that I had never wanted to be, never intended to be. And then that puts you in kind of one of those situations where you say, "Can I really do this? Like, is there anything in my past or my experience or my skill set, that's prepared me for this?"

And I think we all go through moments like that, every once in a while, where opportunity stands and opens the door for us and, and says, "Come on in." And we have to ask ourselves the question, "Are we gonna do this?"

[00:09:15] Aaron - Narration: This was a moment of deep reflection for Jim, and laced with self doubt. He was young, just barely into his thirties. On top of that, he had very little business experience other than his legal background. Being a CEO of an entire family of companies, that included the country's largest maker of device protection, wasn't the kind of job you take on a whim

[00:09:38] Jim: In business, everybody's heard of this thing called the Peter Principle, which is you rise to the level of your incompetence. And that little voice in the back of my mind was screaming pretty loudly at me saying you've got a really good thing. You've, you've reached exactly where you want to be in your career. Are you really gonna do this? Are you really gonna take this next step?

Self doubt is the, the companion of everybody, right?

[00:10:00] Aaron: Yeah.

[00:10:00] Jim: I don't know anybody that can escape that all the time, but man, this was one of those times that I really had to stop and think and, and in honesty, get on my knees and, and do some praying and talk to my wife and talk to my dad and say, can I, can I do this?

And ultimately, at 31 years old, I became the CEO of Blue Ocean Enterprises, which was managing assets and companies all over the world. And yeah, I've had to do a lot of studying and a lot of learning to, to make up for the time that I didn't have to prepare on the front end.

[00:10:34] Aaron: Wow. Yeah. What amazing and unique experience. And actually, I think a lot of people, underappreciate what they're capable of and sometimes it just has to be a moment of crisis that helps them realize that.

[00:10:46] Jim: Yeah. And you know, sometimes crisis and opportunity look a lot alike, right? Sometimes the things that we are most terrified of are also the biggest opportunities. Oftentimes it's in the moment that you can't distinguish between opportunity, crisis, and adversity. Some of those things can only be distinguished through the rear view mirror.

[00:11:05] Aaron: Yeah.

[00:11:05] Jim: And, and this was a panic moment for me, but it's also one of the biggest opportunities I ever received.

[00:11:11] Aaron: You said this wasn't something that you had deliberately prepared for, but did you find there were experiences you'd had up to that moment that did prepare you, maybe in ways you didn't realize?

[00:11:22] Jim: The interesting thing is, is I stopped to think what tools do I have that could make me successful here? I, I had confidence in a few things. I knew that I could learn. I knew that if I was humble enough to ask the right questions and not pretend like I had all the answers, there were people around that that could help me.

I also knew that I had a good kind of strong center that had come from my family in terms of, I knew what was right and wrong or, or I knew how to find what was right and wrong. And I, I think that's what they were really looking for when they asked me to step into that role, is they trusted me and they knew that I would do what was right for them and for their, for the employees of the different companies.

[00:12:02] Aaron: So I think some people might define what you're describing as discernment. They were hiring you for good discernment. Where did this ability, to sort of observe and see things clearly enough to know what was a good idea and a bad idea, where did that come from for you?

[00:12:19] Jim: So I, I grew up in Ogden, Utah. And my dad was kind of a big fish in a small pond. In our town, he was a member of the school board. He was on the city council. He was a religious leader. It, it seemed like everywhere we went, everybody knew him. Like, we'd go to the store and five people would stop and talk to him. And they were people that I'd never seen before, but it was apparent that he had made a difference in their lives.

And you could just see the gratitude on their faces by the way that they interacted with him. And by the way, my dad was not a wealthy man. I mean, my parents had 10 kids. And at the height of his career, my dad was making $32,000 a year.

[00:12:56] Aaron: Wow.

[00:12:56] Jim: This was not something where he was in these positions because he was wealthy and powerful. This was because he was good and, and that goodness kind of showed through. And it became a, a great example for me, that doing the right thing, even if it's not always the profitable thing in the moment, builds you into the type of person that you want to be. And that's how I want to live my life. That's who I want to be like.

My faith has also played a, a big role in that. I hope to get better at discernment. I hope to get better at decision-making, but at the same time, I'm really grateful for the experiences that have helped me to, to get where I am.

And I've had the privilege of being around a lot of really influential people during my career. One of the attorneys that I worked with in my first job was just an amazing person, dedicated to giving back, dedicated to make a difference for other people. And it's important to have mentors. It's important to have heroes, because that's where you can have an example of who it is that you want to be and how you want to pattern your life and try and be that for other people too.

[00:13:57] Aaron - Narration: So let's learn more about the company Jim leads. We'll start with something that you don't find in many offices, something inspired by the animal behind their name.

[00:14:07] Jim: We have in the lobby of our headquarters, there's a slide that goes from the second floor down to the first floor. Every time somebody comes to visit that's one of the talking points. I think I've had four US senators go down that slide. I had a previous governor of Colorado go down the slide, with a full glass of beer and he didn't spill any of it. But yeah, Otter, we, we try to be a fun environment. If you've ever watched otters in nature, they're fun playful animals. I mean, you can sit and watch them for hours and they're just entertaining.

And one of the really interesting things is when they sleep, they tend to lock arms together to keep themselves from floating away from each other. And there's a community aspect that we, we love in that symbolism there.

[00:14:48] Aaron - Narration: In addition to a fun and connected culture, there's also a no jerks policy. It's a minimum requirement to not be a jerk before you're even considered in the hiring process.

[00:15:00] Jim: My personal motto is I don't want to work with jerks. And so on the front end, before anybody gets hired, before they even get an interview, they go through what we call a cultural interview, which is somebody from our human resources department just sitting down with them and trying to figure out what type of person they are.

We don't want jerks within our company. If you get stuck in an airport lobby with somebody for a few hours, you want to be able to stand being around them. And so trying to find people that are going to do the small, simple things of treating other people well, of being kind, being considerate, being polite and respectful, that weeds out a lot of really rough things that could happen later on.

[00:15:42] Aaron - Narration: Beyond just having a no jerks policy, Otter Products focuses on a leadership model called Servant Leadership. This was popularized by Robert Greenleaf back in the 1970s. Servant Leadership emphasizes the responsibility to help others grow and develop, rather than focusing on our own success. Multiple studies show that this approach leads to more engaged and creative employees.

[00:16:07] Jim: At Otter, we talk about this idea of servant leadership, which is treating other people the way that we want to be treated, kind of a golden rule thing. More than that, the person at the top of the hierarchy should really be at the bottom. It's kind of an inverted pyramid type of structure where it's not everybody else's job to make me successful. It's my job to make them successful.

And it makes for a really good talking point. Putting that into action, though, is, is really complicated. But it, it changes the culture of an organization when people know that they can really trust their leaders.

And Curt Richardson who's the, the owner of this company is one of the best examples I've seen of this. A phenomenally talented and wealthy individual who treats everybody with respect. And everybody knows that he cares about them, like on a personal, individual level. And that gives him so much runway as a leader to do things that he would never otherwise be able to accomplish. People tend to follow what they respect and, and if you live your life so that people respect you, you can get a lot of things done.

[00:17:13] Aaron: If everybody's focusing on treating each other with kindness, serving each other, there might be people who argue, "Well, that just leaves room for low performers to keep going. They're never getting criticized. They're never getting called to task. They're never being held to a higher standard." What would you say to somebody who is cynical about the culture that that creates, as it relates to performance?

[00:17:35] Jim: Yeah. Well, I'll give you an analogy that I used within our company all the time. If I'm walking around with spinach in my teeth, I don't want people to be kind and pretend like it's not there. I want somebody to care about me enough to say, "Hey Jim, you've got something in your teeth," right? We all have spinach in our teeth, behaviorally. There's things that all of us do that get in the way of our performance, that get in the way of our leadership.

And if we really care about somebody, like really care about somebody, we're not gonna just let those things pass. We're gonna talk to 'em about it. We're gonna be the one person that is willing to bring those things up and, and have a level of accountability, both for the people that we work with as peers, as well as those above us, as well as those that we may be managing.

But if you, if you really care about people, you're not gonna let them get by with low performance, but you're gonna coach 'em with, with love, with concern, and you're gonna do it in a way that motivates, rather than shames.

[00:18:31] Aaron - Narration: I asked Jim about dealing with poor performance because the research on Servant Leadership indicates that this is a potential weakness. The approach, when done well, requires a lot more time and attention that managers sometimes give to their employees. Jim finds that he needs to address this feedback issue directly in training.

[00:18:52] Jim: I do a training and it's called our servant leadership training. But everybody goes through this, not just leaders. And I start by going around the room and asking every single person, tell me about a leader who's made the biggest difference in your life. I would say about 80% of the people will list either a teacher, their mother, or their first boss. But when you ask them why, it's never because they told them how pretty they were, or how smart they were, but they were the people that were willing to help them see something bigger in themselves and give them the feedback to allow them to become what they have the potential to be.

And if you really stop and think about it, who in your life has made the biggest impact on you from a leadership perspective, it's probably not the person that just gave you hugs and told you how wonderful you were every day. It's the person that cared about you enough to help you grow and become what you have the potential to be.

[00:19:48] Aaron - Narration: Feedback doesn't always work though. If you're practicing Servant Leadership, what about when you need to let people go? I asked Jim to describe that process at Otter.

[00:19:58] Jim: We're looking at two things. We're looking first at how they live our values. And second how it is that they do their job. If we find somebody that's really good at doing the job and really poor at living our values, this is not the right company for them. They can be a high performer in any company in the world, but they're not gonna fit in here. And having that tough conversation with people is, is not an easy thing, but it's a base level expectation of our leaders.

On the other hand, if we find somebody that's really good at living our values, there's a lot we can do to teach them and train them. And oftentimes what we find is they are a high performer. They just may be in the wrong seat. That doesn't always translate super well into very small companies where you have a limited number of seats, but in a bigger company, man, if you've got somebody that's really living your values and is passionate and, and loves the company and wants to win, there's usually a place for them to contribute in a meaningful, positive way.

And one of the things that I always ask of my people is if you're gonna be let go, that should never be a surprise. If that's a surprise to the person being let go, then we have broken down in a massive way, somewhere along the chain. There should be consistent feedback going to that person from the moment that any challenges arise.

Feedback needs to be kind. It needs to be compassionate, but it also needs to be timely. And when I say kind and compassionate, I'm not talking about love, like hugs and rainbows. I'm talking about honesty in a way that motivates and allows people to, to perform well.

[00:21:28] Aaron - Narration: You'll notice that Jim repeatedly mentions the Otter Products values. Here's what they are: the Golden Rule, passion, innovation, integrity, and giving back.

Now, when you hear that list, you might have rolled your eyes and thought, "Got it. The exact same values I would see on the webpage of any other company." And it's true that most companies have "values," but at the end of the day you would never know it based on how people there behave.

I complain about this exact problem all the time. Values described on a webpage might as well be values you keep locked in a safe if you don't deliberately use them to make decisions. That's one of the things that makes Otter different than most companies.

[00:22:16] Jim: And then our values are so important to us. Every company has a handbook and every handbook has this page that says, these are our core values. And I bet you, if you were to interview your listeners, the vast majority of them, if you said, "I'll give you a thousand dollars, if you can name your company's core values right now," you would pay out almost nothing. In most companies, it's just a page in the handbook.

[00:22:41] Aaron: Yeah.

[00:22:41] Jim: But at Otter, we, we try and make it real. They're on the wall in every conference room. They're posted all over the building. And we talk about 'em in just about every company meeting. But the values can't be the thing that tie you together unless people know what they are and, and have an understanding of how you actually live them as a company.

[00:22:59] Aaron - Narration: Like I mentioned, their first value is the Golden Rule. Jim finds that he can use it widely, and people of all different backgrounds and beliefs latch onto it.

[00:23:08] Jim: Another one is the Golden Rule. And that's one that we, we talk about a lot. But how you treat other people matters and people have from time to time criticized this, because that has a little bit of a religious connotation. But the reality is it has a connotation in every major world religion. And it has a strong secular meaning as well. I think the vast majority of my executive team has no religious affiliation at all, but the Golden Rule or the idea behind it, is something we can all get behind and say, "This is how we're going to treat each other when we're at work."

[00:23:41] Aaron - Narration: One of the recent moments that put this value to the test was COVID. Global supply chains were disrupted and so many people lost their jobs. How did Otter live its values in the middle of a worldwide pandemic?

[00:23:55] Jim: We've just come out of this or, or hopefully are coming out of this pandemic right? And it's, it's been a really complicated thing. And, and for the first six months, it had a major impact on our business. We do a lot of our manufacturing all over the world and not being able to get the product that we needed and, and even when we did get it, having almost all of our retail locations closed throughout the world meant that we didn't have a lot of revenue and we had no profitability for a significant amount of time.

And what do you do in a situation like that? Well, a, a typical company's gonna say, okay, let's cut expenses. Who's first on the chopping block. And one of the first things that they go to is layoffs, right?

[00:24:36] Aaron: Yeah.

[00:24:37] Jim: And I, and I'm not saying that layoffs are bad or immoral, but I am saying that there's an obligation that I think we have from a moral perspective to say, "Is that the first option?" And, and that's one of the things that we did with our company is say, "How can we weather this storm and keep everybody? Like, is there a way that we can do this?"

And that meant cutting a lot of other things that maybe were near and dear to our hearts, but not quite as important as the people that were near and dear to our hearts. And asking the leaders at the company to take significant pay cuts so that the people at the bottom could get extra pay to accommodate for some of the additional risks that they were taking.

That's what I mean, when I say kind of an inverted pyramid. When there's pain to be felt, it needs to be, felt the most at the top in a way that protects the people that are on the front lines.

[00:25:25] Aaron: How did that work out? I mean, that is very uncommon, sadly, in the business world for that to be how the decision is made to allocate resources. How has that worked out for you guys?

[00:25:37] Jim: Tremendous. I mean, we've been able to make it through the entire pandemic. Not only did we not have a single layoff, didn't lose a single employee to anything like that. We're at a point where everybody's back to their full pay and, and we've actually found a way to grow through this experience.

And we've got our employees that know that we care about them. Like they, they know and they understand that we want to make money. We want to be profitable, of course we do. We're in business. But at the end of the day, there's a reason for that.

[00:26:06] Aaron - Narration: This is where you'll hear a CEO say things that you don't expect a CEO to really believe. Most chief executives will say that there's a higher purpose to the business, but in most cases it's just lip service. Jim, for his part, is a true believer in the power of capitalism to do something more.

[00:26:27] Jim: And I, I'm a really firm believer that capitalism is not an evil thing. Everything can run to excess, but if you do capitalism, right, if you do business right, it can be a force for good in the world. And that's one of my personal missions is to, to prove that, to show that to the world that business can make a difference.

[00:26:48] Aaron: I think if I had asked anybody, if they would ever hear a tax lawyer say that, they would've said "No way."

[00:26:57] Jim: Yeah. Well, I, I, I try to be a reformed tax lawyer, not practicing anymore. But you know, I, I'm a human being before I'm a lawyer and before I'm a CEO, and at some point I'm not gonna be a CEO anymore, right? And I hope that my value doesn't come from my title. I hope that my contribution to the world isn't related to what I, you know, what I get paid to do. I hope it's from how I treat people. And I hope it's from the difference and the impact that I make. And, you know, my, my hope is that the day that I retire and I don't have this lofty title anymore, that I'm not worthless in the world, that, you know, my contribution stands regardless of what's on my business card.

[00:27:39] Aaron - Narration: Jim Parke does benefit from an important advantage. His company is privately owned. That is to say, he doesn't have to respond to a wide range of shareholders, including big institutional ones that have the sole priority of financial returns. Faced with intense shareholder complaints, Jim might not have been able to adopt a similar COVID response. Now that said, investor preferences are shifting, especially among individual investors. More and more want to be sure that they invest in companies that reflect good values. There's every indication that this trend is accelerating and companies like Otter Products are showing the way.

Now let's take a break here for a word from our sponsor.

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Research shows that one of the risks of Servant Leadership is that when a servant leader shows poor ethics, the negative impact is even greater than under standard leadership models. This happens because unethical behavior makes a leader appear inauthentic and, therefore, even less trustworthy. If you know your boss is in it for himself, then bad ethics don't seem that out of place. But if your boss tells you that you come first, you'll see right through him when his behavior betrays that. At Otter Products integrity is a core value, and there's abundant evidence that they do their best to live this value.

[00:29:58] Jim: Integrity, depending on who you are and what family you came from, it can mean so many different things. And so the definition we put on it is doing the right thing when no one's watching. And there's always this, well, what is the right thing? My answer is almost always, whatever your kindergarten self would've said is probably the right thing. In most cases, your gut knows what the right thing is. It doesn't take a philosophy professor to tell you what that right thing is.

[00:30:26] Aaron - Narration: So how do people at Otter actually behave when it comes to the value of integrity? Jim shared a fantastic example that illustrates how to encourage and reward people for showing ethical courage. I love this story.

[00:30:42] Jim: One of the things that I have seen is that there are a lot of examples of bad behavior in the world. And it's very rare that somebody gets called out for good behavior, that we make a big deal about that. And that's one of the things that we try and do, and we try and do very publicly and frequently.

And let me give you just an example of that. I mentioned that we do contract manufacturing all over the world, and sometimes the standard of ethics is not quite what we expect. We had a, a situation in China where we found out that one of our contract manufacturers was employing some workers that they shouldn't have been employing, that probably weren't old enough to be working. We said there's no way we're doing this. We cut ties with that factory. Stopped working with them.

And they decided to send a delegation of people to meet with us, to tell us that it was all a mistake, it was a misunderstanding. And they came in and they brought a box of cookies for each person in the meeting. Now we don't usually accept gifts, but a small box of cookies seemed like it would be okay.

So, well, when our director of supply chain got home and opened that box of cookies, not only were there cookies, but there was $10,000 of crisp, hundred dollars bills in this box. Now think about that for just a second. Like what could you do with $10,000 and, and nobody's ever gonna know about that by the way, because the people that are bribing you are never gonna tell anybody. You never have to tell anybody. It's kind of free money. And all that costs you is your integrity, right?

Well, in, in this instance, this person had the integrity that we, we try and hire for, and he called us up and he said, "What do I do? Oh my goodness. I opened this box. There's all this money in it. I didn't even eat the cookies. What should I do here?"

[00:32:28] Aaron: He didn't even eat the cookies.

[00:32:32] Jim: He was, he was panicked, right? But I know this individual and they're a person that can be trusted. And we went through a process of returning this failed bribe, which by the way is not as easy as you might think.

But this is a pretty remarkable example, and we wanted to tell this story in a powerful way. And so we brought this person up on stage, and I've got 1200 people in the room, and I, I tell this story and then we have a, a special award that we made for this person to give to him. And then also a check that after taxes would yield $10,100 that we presented to him in front of the entire company.

And the reason is we wanted to send a really clear and specific message that A) doing the right thing matters. B) it's, what's gonna get you recognized and it it's, what's gonna get you ahead at our company, and C) over the long term, doing the right thing is always gonna be the more profitable thing. It's gonna make a bigger difference for you.

Now that employee's gone through a whole bunch of promotions, seen a ton of bonuses since then. I would make the case that they could have kept that $10,000 and missed out on the opportunity and they would, for the rest of their life every time they looked in the mirror, had this big chunk of regret.

[00:33:52] Aaron: Yeah.

[00:33:52] Jim: Not wanting to know who they really were. And instead choosing to do this right thing, the person has made far more money and advanced much further in their career, because I know that I can trust them, then they ever would've been able to had they kept that money.

[00:34:06] Aaron - Narration: Here's another story to serve as an example. Someone who worked in facility management was doing maintenance in Jim's office. One evening, he looked down at a paper on Jim's desk and found private salary information for a number of other people at the company. He paused to read it, knowing that this was probably something he wouldn't normally have access to. Listen to how this employee handled what he had seen.

[00:34:30] Jim: But I had left a, a paper on my desk that showed some salaries for some individuals, and he had picked that paper up and he'd looked at it, set it back down, and left. But that bothered him so much that he had taken the time to look at that and to expose himself to information that he shouldn't have had, that the first thing that next morning he was waiting outside of my office to tell me, with the expectation that he was gonna be fired.

[00:34:58] Aaron: Wow.

[00:35:00] Jim: Wow. That guy is my hero. Like, that's the kind of person I want to be, the kind of person that has so much integrity. I can't even countenance the idea of, of making the wrong decision and, and just pretending like it didn't happen. That guy's been promoted so many times since that experience and he's working in his dream job.

Now, none of that would've happened had he not listened to that little voice inside that says "Man, you made a mistake now it's the time to fix it." And, and he did that and it's, it's literally changed the course of his career.

[00:35:35] Aaron - Narration: I really don't love it when people describe ethics as simply a matter of that little voice inside. While I do believe that listening to your gut is important, not all ethical dilemmas are easy. In fact, many of them are thorny and confusing and sometimes overwhelming. So I pressed Jim to share a time that he found himself unsure about the right way to act.

[00:35:58] Aaron: What are the really complex or thorny issues that you've had to wrestle with in the past, the ones where the kindergarten-you didn't know the right thing to do, at least right away?

[00:36:10] Jim: Yeah. A few years back, we were in the process of buying a business. And as we were negotiating this, I came to an agreement with the CEO of the other company and we shook hands. And then it's up to the, the lawyers to like paper the deal and, and make sure that it all reflects the agreement.

Yeah. Well, my legal counsel came to me and said, "Hey, I've got a problem. The other attorneys on the other side made a mistake in the document. And it's gonna make it so that we don't have to pay about a million dollars to the other side."

And you think about it for a second, there's a chance there that I can save a million dollars, right? It's not the right thing to do, but you could rationalize your way into saying, "Well, they're the ones that made the mistake. It's on them, right?"

[00:36:53] Aaron: Yeah.

[00:36:53] Jim: That's not the way that we do business. And so I, I talked to our attorney and said, "You need to go back and ask them to fix this." He did. And then he came back to me a little bit later and he said, "Hey, their attorneys, aren't gonna fix it. They're embarrassed about the mistake. And don't want to go back to their client and tell him that they made a mistake. So they're just gonna let it ride the way it is."

So like, what do you do there? Like you're, you're trying to do the right thing. You're refusing to take unfair advantage of somebody. And they're just making it really, really, really difficult.

So I had to call up the CEO of this other company and say, "Hey, I've enjoyed being around you. This has been a great conversation, but we're not gonna be able to consummate this deal because I'm not going to put my name on a document that doesn't reflect our handshake. And so unless you can tell me that this is the new agreement, I'm not gonna sign this document and the whole thing's gonna walk away."

And when I explained to him why the documents didn't reflect what was there, he he wasn't super happy with his attorneys. But man, sometimes doing the right thing isn't easy. And we almost lost out on a, a great opportunity there because we refused to take advantage of somebody else.

Now I've talked to several people about this and the response has always been, "Why didn't you just sign it and pay the money anyway?" I don't want to be in a position where there's even the appearance that I'm trying to take unfair advantage of somebody else. What I have at the end of my career is my name, right? My integrity. And one of the most important things for me is that when I look in the mirror that I'm happy with what I see. And I'm not talking about male pattern baldness here. I'm talking about really looking at myself and saying I'm comfortable with who I am. I've got five kids and they look at me like I'm their hero. They deserve to have a dad that makes the right decision. I wouldn't expect them to do any less. So why should I hold myself to a lower standard than them?

[00:38:49] Aaron - Narration: The last value that Otter Products lists is "giving back." In fact, they would say this is their purpose beyond profit. Like their other core values giving back is one that they live very deliberately through their philanthropy. But listen to how it also became real in a unique chance to come to the rescue of an entire island nation.

[00:39:13] Aaron: A lot of the good we do in the world is strategic, but some of it is just unplanned because we're in the right place at the right time. Can you share some experiences that you've had that relate to both of those, where the giving you've done is strategic, you planned on it, and then also the good you did was just because the right thing happened at the right time.

[00:39:31] Jim: Some of the strategic giving that we do is like feeding programs in disadvantaged countries. It's working with school districts in the areas of the world where we have employees to make sure that they have the technology that they need. And we put a lot of money, a portion of every case that people purchase goes towards those things.

But then there's this extra profit that on a monthly basis we donate to charity. I haven't told this story other than just in a few smaller speaking engagements, but it is one that makes me proud of the company and the people that I work with and work for.

We have a lot of employees in the Caribbean, and in 2017 in the fall, there were a series of hurricanes that went through and just decimated much of the Caribbean. And there were also similar storms or that some of the same storms ended up hitting Texas and Florida. And so everybody's attention in the US was focused on the devastation here. And nobody was really thinking about some of these small islands.

Well, there was a particular island of about 20,000 people. Usually during that time of year, there could be another 10,000 of tourists on the island. We had a good number of employees and every single one of our employees lost their home in this storm. And it was a couple of days before we could get in touch with them.

And finally, one of them was able to find a satellite phone and call us up. And they said, basically, "Not only have we all lost our homes, the government isn't functioning anymore. There's no internet, there's no cell service. We're running out of drinking, water. There's riots. Nobody has food." And they painted a really dark picture of what was going on there.

And we decided that we were in a position where we could act. We had a good number of boats that most of them were destroyed, but we had one boat down there that was kind of a larger passenger ferry boat that didn't get destroyed in the storm. And we thought we can use that boat to get relief supplies to this island and the closest place that hadn't yet been hit was Puerto Rico.

And so we decided that we were going to send money to Puerto Rico, buy supplies, and shuttle them over to this other island. We, over the course of several weeks, spent several million dollars getting as much food and supplies as we could from Puerto Rico to shuttle over to this other island. And for a period of about two weeks, we were the only relief supplies that 20,000 plus people had.

[00:42:00] Aaron: Wow.

[00:42:00] Jim: Then the storm comes along and hits Puerto Rico. And we all remember that and what happened there in the devastation that occurred there.

[00:42:09] Aaron - Narration: One of the most miraculous parts of this story is that a local church in Puerto Rico was partnering with them, and had been warehousing supplies for the company while they waited to be shipped over.

Then when the next hurricane hit Puerto Rico, the company already had a church full of supplies in place and ready to help with the next disaster. It's important to note that I knew about this story and encouraged him to share it in our interview. He probably wouldn't have mentioned it otherwise.

[00:42:39] Jim: This is one of those things where we never put out a press release saying we're doing this. Matter of fact, we've gone out of our way not to really tell this story.

But I think there's a lesson here for business, which is business can make a real difference in the world. If you're doing it responsibly, if you pay attention to this age-old Maxim that where much is given much is expected--we've been given a lot and we have an opportunity to make and do a lot of good in the world. And I'm just so proud to work for a company that cares enough to do that, that cares enough to realize that people and profits are not interchangeable, that we need to prioritize the wellbeing of people and make a difference where we can.

[00:43:28] Aaron - Narration: It's now been over a decade that Jim has been leading Otter Products, doing a job that he never even wanted. I asked him to reflect on his experience.

[00:43:38] Aaron: When you think back on when you were young and where you are now, what do you think the young-you would be saying? I imagine that the young-you growing up in Ogden and in a family of 10 kids didn't see this coming.

[00:43:53] Jim: Not at all. I read a John Grisham novel when I was in fifth grade, but thought, man, it would be fun to be an attorney because I thought it was all like intrigue and espionage. And nobody had ever told me that that was a bad idea. And so I didn't actually ever meet an attorney until I was 21, but ended up going to law school and that's what I thought I wanted to be is just be a really good lawyer.

So I think the younger me would look at what I'm doing right now and say, "Wow, that sounds cool. But why are you not practicing law? LIke that that's been our dream forever." And the truth is some days I ask myself that same question, so...

[00:44:31] Aaron - Narration: You know from my other episodes that I like to ask my guests to give advice, especially to the next generation like the students that I teach at my university. Jim's advice focused on how we have to be deliberate in becoming the person that we want to be, especially when it comes to our integrity.

[00:44:49] Aaron: What advice do you have for people that want to do good with their career in business? There are a lot of pressures that make that hard. I have a lot of students actually that are in this exact situation. They want to go into business. They're drawn to it because it fits their passions and skills, but they want it to do it in a way that that does good in the world. What advice do you have for them?

[00:45:08] Jim: You know, there, there's a lot of advice that I could go through there. I think the first is decide now what kind of person you want to be, and then choose your business career in a way that allows you to be that person.

So often people coming out of college, just take whatever job that they can get. And for a lot of people, based on the school they went to or how the economy's doing at the time, that's really the only option that they have. But then they get shoehorned into positions where they start making really small moral compromises. And pretty soon they're looking back and, and saying, "I never thought that I would get to this spot where I am."

Nobody starts a job saying "I want to be fired." Everybody wants to do the right thing, but people just start making these small little compromises. And the best advice I could give there is resist the urge to rationalize. Your gut instinct 95% of the time will get you to the right answer. And if you think that this is one of those other five, make sure you're talking to somebody else that you trust because of their ethics to get their take on the situation. If you do that, you'll get it right the vast majority of the time. And if you make a mistake own up to it and fix it. That's a really powerful combination. And the idea of living without regrets is a pretty amazing thing.

It's a really amazing thing.

[00:46:25] Aaron - Narration: When we stop to think more deeply about business, the idea that profit should be the end goal is obvious nonsense. Because what is profit for? All of us have a purpose beyond profit. It might be an entirely selfish one, or it might be an entirely generous one. For the vast majority of people, I suspect that it's somewhere in between.

But if we lose sight of the purpose and forget what the money is for, then a focus on profit alone distorts our decisions in all kinds of ways. It turns money into a way to keep score, something that money wasn't designed to and that squanders its potential.

That's the genius in a corporate motto like the one at Otter Products. "We grow to give" reminds everyone there to consider the purpose behind being the world's leader in mobile device protection. We're all drawn to think about why we should do the things we do. Growing to give is a purpose that's worth getting behind.

I want to thank Jim Parke for his time, experience, and wisdom. If you're interested in learning more about the company he leads, visit otterproducts.com. You'll find the motto "We grow to give" right there in the middle of the homepage.

In our next episode, we'll be talking to Dr. Dale Hull. 23 years ago, he delivered his last baby as a doctor but he didn't know that it would be his last. Because of an accident, he was paralyzed entirely from the neck down. These days, not only can he walk again but he's helping thousands of other patients regain their ability to move and live their lives. Dr. Hull is going to tell us about the challenges, systemic and personal, that people with paralysis have to overcome. And how it can get better.

Be sure to subscribe in your podcast app of choice so you can hear that and all past and future episodes.

If you enjoy How to Help, please take a moment to give us a positive review in your podcast app. It really helps us to reach more listeners. And if you want to stay up to date with the podcast and my other work, you can also subscribe to the How to Help email newsletter, where I share ideas about how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

Our production team for this episode included Ty Bingham, yours truly, and Joseph Sandholtz, who also mixes all of our audio. Our music comes from the Pleasant Pictures Music Club. And if you want to use their music in your projects, you can find a link and a discount code in our show notes.

Finally, as always, thank you so much for listening. I'm Aaron Miller and this has been How to Help.

Good Deeds and Broken Systems

Good Deeds and Broken Systems

Among the many pathological features of social media, there’s an argument that happens whenever we celebrate a generous act. Here’s a recent example that I found in 30 seconds of searching Twitter.

Fred Tabares is a middle-school art teacher who teaches in an area where many of his students can’t afford supplies. “Mister T,” as he’s known, also works weekends as a dish washer at a local restaurant, and he used what he earned there to help buy art supplies for his over 400 students. A heroic and lovely act that’s worthy of praise.

One publication framed the story this way:

Basically on cue, another tells Mister T’s story with this:

Both tweets are true, by the way, but they tell very different stories. (Even though the underlying article is word-for-word identical!) The odds are pretty good that your thoughts about it lined up with one of these two perspectives. We're inclined to either praise good deeds or denounce broken systems. Together, though, they reveal a truth about how help is needed, how it’s provided, and what you should do about it.

Systemic vs. Ministered Help

All the help that happens in the world generally happens in one of two ways:

1. Systemic Help. We have policies, funding, programs, or the like to address a persistent need. For examples, think of things like safety nets, scholarships, blood drives, and banking rules.

2. Ministered Help. Not meant in a religious sense, ministered help is given when one person attends to the needs of another. For this kind of help, think of rides to the airport, rent covered, study groups, and shoulders to cry on.

Much of the help that happens in the world reflects both kinds, like with a case worker helping a family through unemployment. The system hires the case worker, and then the case worker provides the help in a ministered way to the family.

But, much of the help in the world is one OR the other. Consider regulations that reduce pollution, for example. Individual people might implement technology to reduce pollution from a specific coal plant, but no one is custom delivering the cleaner air for any of us to breathe. There is no ministration in such rules, but they can reduce air pollution that kills a shocking number of people each year.

Humanity Needs Both Kinds of Help

You might be in the camp that bristles at stories like this one about Mister T. Imagine if, instead of having to work a dishwashing job so his students can make art, he had a district-provided budget. School teachers already are paid too little, so Mister T’s sacrifice exposes an injustice.

But it’s impossible for systemic help to address every possible need. That’s because every system has gaps, unintended oversights that leave people neglected. For example, I could set up a hotline to help people through their breakups (and charge less than my competition), but most people facing a breakup either wouldn't know about it or would prefer to talk to a friend.

In fact, systemic help is sometimes less efficient and effective than ministered help. People who see a need when it appears are often best positioned to make things better. This is why someone who has a financial setback is more likely to turn to friends and family before they turn to safety net programs, even ones that are well-run. (Here's a fascinating breakdown of how Americans give and receive financial help.) Getting help from those close to us is just faster and easier.

But ministered help doesn’t scale like systems. We can’t reasonably expect there to be enough teachers like Mister T to provide art supplies by moonlighting. In fact, the tough conditions that teachers face persistently gets us fewer of them than we need. To consider more examples, not everyone who struggles financially can call their parents, or who contemplates suicide can call a friend, or who breathes smoggy air can escape what they’re inhaling.

What We Can Do About It

For humanity to flourish, we will always need both kinds of help, systemic and ministered. Knowing that, what can we do about it?

First, here’s what NOT to do. Don’t shunt people like Mister T to the side and condescendingly tweet, “That’s generous, but it should never have been needed in the first place! The people running that school district should be ashamed.” Don’t attack the people honoring Mister T for his abundant generosity or sharing what he did. And then don’t scroll on past the story, never lifting a finger even giving those kids or Mister T another thought.

Instead, here’s how to get better at both kinds of help:

1. For systemic help, first realize that the problems are complex. They’re big and heavy and need lots of people pushing. Go find the people who are already doing that well to help them push. Then, as you help the experts, learn more about the problem so you become an expert too. You’ll also need to get good at organizing things, telling compelling stories, and being patient with setbacks.

2. For ministered help, celebrate and be inspired by the good examples. Get to know the people around you by spending time with them. Take good care of yourself and those close to you so that you're better positioned to help others. As you do these things, opportunities will come. Act when they appear.

Finally, don't let indignation feel like a solution. Our social media anger is no more than debris washed along in the flood.

As for Mister T, what an amazing act of love and dedication. The attention it brought has inspired others, including a $10,000 donation to pay for his students’ art supplies. The more people we can get who act like him, the better.


Things to Read/Watch/Hear

How effective altruism went from a niche movement to a billion-dollar force

Effective Altruism has been in the news lately thanks to Will McAskill's new book, What We Owe the Future. If you're curious to learn more about EA, this article gives a brief history and good assessment of what it's all about today.

The Best Way to Win a Negotiation, According to a Harvard Business Professor

I normally roll my eyes at the negotiation advice you can find on YouTube, because it's often just superstitious posturing. But this video has excellent, research-backed advice, along with an exceptional moral insight at the end. Worth the watch.

How Money Changes the Way You Think and Feel

An abundance of money comes with real psychological emotional risks, including reduced empathy, clouded moral judgment, and addiction. A good summary of research on the topic.


Promotional Stuff

If you haven't yet listened to my podcast episode with Dr. Naa Vanderpuye-Donton, then you're missing out on a chance to listen to a uniquely incredible person. One of my listeners had this to say about the episode:

If you have never listened to a podcast before, do NOT let this one be your first. You'll be ruined for other podcasts thinking they all are of this caliber.  
If you have been jaded by the noise of podcasters out there, this will give you hope that quality podcasts still exist.

😊 Here are some highlights I shared on Twitter, if you want to get a sense of why this episode is worth the listen.

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